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# Coffee-Holding Pillow Rests
Kinder Bueno is Giving Away 'Sip N’ Savor' Seats

By Katherine Pendrill | Published 2022-09-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sip-n-savor
References: [chewboom](https://www.chewboom.com/2022/09/28/kinder-bueno-is-giving-away-sip-n-savor-seats-in-honor-of-national-coffee-day/)

![Coffee-Holding Pillow Rests](https://cdn.trendhunterstatic.com/thumbs/489/sip-n-savor.jpeg)

[Kinder Bueno](https://www.trendhunter.com/trends/hollywood-screening-giveaway) is inviting you to sit back and relax this National Coffee Day with its new Sip N’ Savor giveaway.

According to a study commissioned by Kinder Bueno, 75% of those who [pair their coffee with chocolate](https://www.trendhunter.com/trends/chocolate-coffee-tasting) said that they felt emotionally better when they have the two together. In light of these findings, Kinder Bueno is hosting a new Sip N’ Savor seat giveaway that will see 10 fans rewarded with the brand's signature Sip N' Savory seats. These chairs consist of a cushioned pillow rest with a built-in coffee cup holder on the arm and a side pocket for chocolate bars.

To enter and win the ultimate coffee-sipping seat, simply visit Instagram and leave a comment on @KinderBuenoUS's designated sweepstakes post now through September 29, 2022.

Image Credit: Kinder Bueno

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 23% | Activity: 13% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Coffee and Chocolate Pairing:** Opportunity for product bundling and marketing campaigns pairing coffee and chocolate products.
- **Comfortable Seating Solutions:** Opportunity for innovation in comfortable seating products for coffee and chocolate lovers.
- **Social Media Marketing:** Opportunity for businesses to leverage social media platforms for promotional campaigns and giveaways.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for coffee and chocolate producers to collaborate and create paired products and marketing campaigns.
- **Furniture:** Opportunity for furniture companies to create comfortable seating solutions for coffee and chocolate enthusiasts.
- **Social Media:** Opportunity for social media platforms to offer more promotional and giveaway features for brands and businesses.

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