# Dual-Floor Cocktail Bars New York's Sip & Guzzle Offers a Unique Environment on Each Floor By Ell Smith | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sip-guzzle References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/01/sip-guzzle-opens-in-new-york/) & [sipandguzzle](https://sipandguzzle.com/)  Renowned bartenders Shingo Gokan and Steve Schneider have joined forces once again, this time to unveil a groundbreaking concept in New York City: Sip & Guzzle. After a decade in Asia, the dynamic duo brings their expertise to this innovative two-story cocktail bar, offering distinct experiences on each level. Schneider takes the reins on Guzzle, channeling the spirit of 1860s New York saloons with [classic cocktails and comfort drinks](https://www.trendhunter.com/trends/snapshot-of-the-time-menu) like Apple Manhattans and Highballs. Meanwhile, downstairs at Sip, Gokan presides over a [subterranean speakeasy](https://www.trendhunter.com/trends/after-dark-experience) paying homage to the Kanrin Maru ship, serving up [shochu-based creations](https://www.trendhunter.com/trends/the-aladdin-sane). This unique establishment caters to New Yorkers seeking versatility, allowing them to effortlessly transition between atmospheres and libations as they navigate the evening's vibe. Sip & Guzzle promises an unforgettable experience for consumers craving seamless flow and legendary craftsmanship in their nightlife ventures. Image Credit: Sip & Guzzle ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 46% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Dual-floor Cocktail Bars:** Embracing a dual-floor concept, cocktail bars are offering distinct experiences on each level, catering to consumers seeking versatility in their nightlife ventures. - **Two-level Experience:** Bartenders are leveraging a two-level experience to create a seamless flow and legendary craftsmanship in their cocktail bars, providing an unforgettable experience for consumers. - **Versatile Nightlife Venues:** The rise of versatile nightlife venues allows consumers to effortlessly transition between atmospheres and libations, catering to the changing vibe throughout the evening. ### Industries Being Reshaped - **Hospitality:** The hospitality industry is embracing the dual-floor concept in cocktail bars, providing diverse experiences to cater to the evolving preferences of consumers. - **Food & Beverage:** The food and beverage industry is witnessing the emergence of two-level experiences in cocktail bars, offering a seamless flow and enhanced craftsmanship for consumers seeking unique experiences. - **Nightlife:** The nightlife industry is evolving with the introduction of versatile venues that allow consumers to effortlessly transition between different atmospheres and drink options, providing a dynamic and ever-changing experience. ## Related on Trend Hunter - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Signature Cocktail Experiences](https://www.trendhunter.com/trends/drink-kong.md) - [Cozy Neighborhood Warm Bars](https://www.trendhunter.com/trends/gachot.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Sake Cocktail Menus](https://www.trendhunter.com/trends/sake-cocktail-menu.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Customized Dirty Drinks](https://www.trendhunter.com/trends/customized-dirty-drinks.md) - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Collaborative Premium Cocktail Lines](https://www.trendhunter.com/trends/premium-cocktails.md)