# Smelling Distance Ads Siose Antiperspirant Roll-on Deodorant for Men Posts Pit-Level Promos By Katie Cordrey | Published 2011-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/siose-antiperspirant References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/siose_anti_perspirant_rollon_deodorant_for_men_bus_doors) & [adsofchina](http://adsofchina.com/node/593) Ads for Siose Antiperspirant Roll-on Deodorant for Men have been strategically installed on bus doors in China, where they are being exposed to the arm pits of passengers grasping the handrail above their heads. The [out-of-home ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) uses the image of an attractive young woman reacting to an unpleasant odor, seemingly coming from a nearby armpit, in order to make the point that not using a deodorant may result in other people keeping a distance. A creative team at [Invisible Advertising](https://www.trendhunter.com/trends/skibidi-toilet) of Guangzhou, China created the ingenious Siose Antiperspirant ads to target its potential customers, young males, as they ride the bus. The ad proves that clever message placement and content can give advertisers the opportunity for a consumer's second look. When combined with humor, messages with unexpected placement are better-received and more often remembered by consumers. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Out-of-home Advertising:** Disruptive innovation opportunity: Explore unconventional ad placements and unexpected messaging to capture consumer attention. - **Targeted Ads:** Disruptive innovation opportunity: Utilize specific locations or situations to advertise products to a specific audience segment. - **Humorous Advertising:** Disruptive innovation opportunity: Incorporate humor into advertising campaigns to create a memorable and positive impact on consumers. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Experiment with unique ad formats and placements to stand out in a crowded marketing landscape. - **Personal Care:** Disruptive innovation opportunity: Develop innovative products and marketing strategies that address consumer hygiene concerns in unique ways. - **Transportation:** Disruptive innovation opportunity: Collaborate with advertisers to create engaging ad campaigns that leverage the captive audience on public transport. ## Related on Trend Hunter - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Underarm Celebration Initiatives](https://www.trendhunter.com/trends/freethepits.md)