# Sun-Bleached Fruit Branding Siobhan Cotter Creates Vivacious Packaging for Busy Berry By Susan Keefe | Published 2012-05-25 | Updated 2012-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/siobhan-cotter References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/05/busy-berry-student-work.html) Design student Siobhan Cotter created a [vibrant concept packaging design](https://www.trendhunter.com/trends/vibrant-packaging-design) for the fictional juice brand Busy Berry. The imagined Busy Berry boasts a line of [juices and yogurts](https://www.trendhunter.com/trends/gulf-union-foods) that are 100% all natural, using only ingredients that are locally sourced. This juicy product line was designed for the health-conscious in need of a quick boost. To demonstrate the juice and yogurt's energy-brewing capabilities, Cotter favoured brilliant colors and [bold graphics](https://www.trendhunter.com/trends/betterforyou-snack-packaging). Siobhan Cotter created a series of paper-cut renderings of fruits and herbs to serve as labels. She favored a subtly sun-bleached palette of vivacious neons. The typography is bold, simple and slightly distressed, adding to the packaging's beach bum aesthetic. The text reads in short visceral bursts, giving the consumer a preview of the flavor odyssey housed inside. Complete with high-energy graphics and bold text that leaps off the bottle, the Busy Berry packaging will have you jonesing for a little berry bliss. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vibrant Packaging Design:** Developing packaging designs that utilize vibrant colors and bold graphics to attract customers and create a visually appealing product experience. - **Locally-sourced Ingredients:** The use of locally-sourced ingredients in food and beverage products to meet the growing demand for natural and sustainable options. - **Short and Bold Typography:** Utilizing short and bold typography to create impactful and visually enticing product labels that catch the consumer's attention. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to differentiate themselves by emphasizing the use of locally-sourced ingredients and utilizing vibrant packaging designs. - **Package Design:** Opportunity for package design companies to explore new and innovative ways to create visually captivating and impactful packaging designs. - **Graphic Design:** Opportunity for graphic design professionals to experiment with bold typography and vibrant colors to create visually stunning product labels and packaging designs. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md)