# Chic Geometric Marketing Sinhazinhas Branding Has an Edge of Abstraction for Contemporary Appeal By Amelia Roblin | Published 2013-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sinhazinhas-branding References: [thedieline](http://www.thedieline.com/blog/2013/12/6/sinhazinhas.html) & [isabelarodrigues.org](http://isabelarodrigues.org/project-view/sinhazinhas/) The goal throughout the development of Sinhazinhas branding was certainly to charm a [young generation of female customers](https://www.trendhunter.com/trends/youthfocused-fashion-brand) that would be completely won over by the company's line of [stylish clothing](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Freshness and fashionableness were pursued to establish an image that was pure and punchy with a pinch of personality. Sweety Branding Studio's Isabela Rodrigues came up with a [striking changing logo](https://www.trendhunter.com/trends/sandisk-logo) for the retailer. It's the simply drawn face of a woman with one long-lashed eye cast downwards and full lips in view. In every emblem, thick bangs are swept across one side of her face, making her hairstyle a statement. Sinhazinhas branding features all sorts of dramatic coifs, all emphasized with geometric patterns and bright colors on the shopping bags, the tags, the stationery and more. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Geometric Patterns in Marketing:** Brands can leverage geometric patterns to create visually striking designs that appeal to contemporary consumers. - **Personalized Logo Designs:** Customizable logos that incorporate individual features can help brands establish a stronger connection with their target audience. - **Bold and Colorful Branding:** Using vibrant colors and bold designs can help brands stand out and establish a memorable presence in the marketplace. ### Industries Being Reshaped - **Fashion Retail:** Fashion brands can explore geometric patterns and personalized logos to attract and engage young female customers. - **Graphic Design:** Graphic designers can offer their expertise in creating bold and colorful branding materials for various industries. - **Printing and Packaging:** Printing and packaging companies can provide high-quality products that showcase the striking geometric patterns and vibrant colors of brands. ## Related on Trend Hunter - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)