# Single-Use Beauty Wipe Bans Selfridge Banned Single-Use Beauty Wipes from Its Stores By Grace Mahas | Published 2019-11-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/singleuse-beauty-wipes References: [businessgreen](https://www.businessgreen.com/bg/news/3084264/wiped-out-selfridges-scraps-single-use-beauty-wipes) & [selfridges](https://www.selfridges.com/CA/en/) There is a staggering amount of plastic waste that is entering landfills every year, which is being combated against with initiatives like luxury British department store group, Selfridge, ban on [single-use beauty wipes](https://www.trendhunter.com/trends/nicepak-wetnaps). The department store has replaced them with eco-friendly alternatives like plastic-based cloths or recyclable options. The ban on single-use beauty was launched in an effect to reduce their "incredibly harmful" effects on the environment. Daniella Vega, director of sustainability at [Selfridges](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop), said: "During a recent Selfridges team beach clean, we saw first-hand the impact they have on our waterways and beaches and we were even more motivated to remove them from our stores." This is because more than 10% of customers flush their makeup wipes down the toilet which leads to blocked sewers and polluted riverbeds. This is not the first eco-initiative led by Selfridges -- in 2015 the department store stopped selling [plastic bottles](https://www.trendhunter.com/trends/foaming-body-wash) and no longer sells plastic bags. We can expect the bread to continue being an industry leader with more sustainable practices. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Beauty Alternatives:** The ban on single-use beauty wipes has created opportunities for eco-friendly alternatives like plastic-based cloths or recyclable options. - **Plastic Waste Reduction:** Initiatives like the ban on single-use beauty wipes aim to combat the staggering amount of plastic waste entering landfills. - **Sustainable Retail Practices:** Selfridges' eco-initiatives, including the ban on single-use beauty wipes, position the department store as a leader in sustainable retail practices. ### Industries Being Reshaped - **Beauty and Skincare:** The ban on single-use beauty wipes presents disruptive innovation opportunities in eco-friendly beauty alternatives and packaging. - **Environmental Sustainability:** The ban on single-use beauty wipes aligns with the growing industry of environmental sustainability, opening opportunities for eco-conscious products and solutions. - **Retail and Fashion:** Selfridges' sustainable retail practices, exemplified by the ban on single-use beauty wipes, pave the way for disruptive innovation in the retail and fashion industry. ## Related on Trend Hunter - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Sustainable Anti-Bacterial Wipes](https://www.trendhunter.com/trends/biom.md) - [Minimally Packaged Cosmetic Wipes](https://www.trendhunter.com/trends/the-cheeky-panda-dry-wipes.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Reusable Wet Wipe Appliances](https://www.trendhunter.com/trends/reusable-tissue-cleaner.md) - [Plastic-Cutting Retail Initiatives](https://www.trendhunter.com/trends/amazon-cuts-plastic.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md)