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# Singlehood-Celebrating Subscription Boxes
The SinglesSwag Service Helps Singles Treat Themselves

By Katherine Pendrill | Published 2016-11-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/singlesswag
References: [cratejoy](https://www.cratejoy.com/subscription-box/singlesswag/) & [singlesswag](http://www.singlesswag.com/)

SinglesSwag is a subscription service that is on a mission to help single women feel beautiful, while also empowering and inspiring them. With products ranging from artisan treats to best-selling books, these curated subscription boxes provide a unique way for single women to treat themselves to something special.

Like other subscription services, SinglesSwag delivers a package of handpicked goodies directly to the door of each customer once a month. The service comes in two sizes, with a small option comprised of three to four products and a larger option comprised of five to seven products. All of the products picked are designed to appeal to single women and include fabulous goodies such as DIY manicure kits, [foldable wine bottles](https://www.trendhunter.com/trends/february-wine-tasting) and books written by inspiring women.

With a growing number of millennials embracing singledom, this subscription service provides a fun way for those who are uncoupled to treat themselves to a bit of pampering.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 73% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Singlehood-celebrating Subscription Boxes:** Disruptive innovation opportunity: Create subscription boxes catering to other niche demographics, such as single men or seniors.
- **Empowering and Inspiring Single Women:** Disruptive innovation opportunity: Develop subscription services that focus on personal growth and empowerment for single individuals.
- **Rise of Millennial Singles:** Disruptive innovation opportunity: Design services that cater specifically to the lifestyle and needs of millennials who choose to remain single.

### Industries Being Reshaped

- **Subscription Box Industry:** Disruptive innovation opportunity: Introduce subscription boxes targeting specific lifestyles and demographics beyond the traditional model.
- **Self-care and Wellness Industry:** Disruptive innovation opportunity: Create self-care and wellness services tailored specifically for single individuals seeking personal growth and well-being.
- **Book Publishing Industry:** Disruptive innovation opportunity: Produce and market books written by and for single individuals, offering unique perspectives and empowering narratives.

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