# Robust Single-Serve Imperial IPAs These IPAs Offer Unmistakably Hop-Heavy Drinking Experiences By Rahul Kalvapalle | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/singleserve-imperial-ipa References: [brewbound](https://www.brewbound.com/news/new-realm-brewing-introduces-2-single-serve-19-2-oz-ipas-tank-dog-hazy-imperial-ipa-and-west-coast-imperial-ipa) & [newrealmbrewing](https://newrealmbrewing.com/beer/)  New Realm Brewing, a craft brewery that boasts its flagship location in Atlanta, has launched a delectable new duo of imperial [IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa) that make unabashedly bold use of hops in addition to generous but non-overpowering bitterness. Dubbed 'Tank Dog,' this imperial IPA series comprises an imperial IPA and a West Coast-style imperial IPA. The first in the offering, the 'Tank Dog Hazy Imperial IPA,' is a double dry-hopped offering that offers strong notes of [tropical fruit](https://www.trendhunter.com/trends/empyrean-brewing) such as pineapple, with a massive dose of hop dancing in concert with fruity sweetness in a package that comes in at 9.6 percent ABV. Meanwhile, the 'West Coast Style Tank Dog' uses a trio of hops and careful use of dank aromatics as well as [citrus](https://www.trendhunter.com/trends/citrus-sea-ipa), making it an eminently crushable IPA. Available in a single-serve can format, these imperial IPAs are ideal for grab-and-go applications and to cater to people who want to try new brews without making over-the-top commitments from the get go. Image Credit: New Realm Brewing ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Single-serve Craft Beer:** Craft beer companies have opportunities for disruptive innovation in the single-serve market by creating bold and hop-heavy varieties. - **Imperial IPA Innovation:** The trend towards robust and hop-heavy imperial IPAs represents a clear opportunity for innovation, particularly in creating unique flavor combinations and brewing techniques. - **West Coast-style Ipas:** The popularity of hoppy, West Coast-style IPAs presents an opportunity for craft breweries to create unique variations of this classic style, such as using different hop combinations or brewing techniques. ### Where This Applies - **Craft Beer:** Craft breweries can take advantage of the trend towards bold and hoppy beers, particularly in the single-serve market. - **Alcohol Retail:** Retailers can capitalize on the trend towards single-serve craft beer by curating unique and interesting selections for customers to try. - **Hop Farming:** The demand for hop-heavy beers represents an opportunity for hop farmers to experiment with different varieties and breeding techniques to produce unique and desirable hops for brewers. ## Related on Trend Hunter - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Quintuple-Hopped Imperial IPAs](https://www.trendhunter.com/trends/imperial-ipas.md) - [Burly Imperial IPAs](https://www.trendhunter.com/trends/burly-imperial-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/double-ipa.md) - [Towering Double IPAs](https://www.trendhunter.com/trends/towering-double-ipa.md) - [Imperial Cold IPAs](https://www.trendhunter.com/trends/cold-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Tropical Double IPAs](https://www.trendhunter.com/trends/tropical-double-ipa.md) - [Hyper-Hoppy Double IPAs](https://www.trendhunter.com/trends/hyperhoppy-double-ipa.md)