# Women-Focused Gummy Formulations Lioness Debuts Three Single-Serve Gummy Snacks By Kalin Ned | Published 2026-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/singleserve-gummy-snacks References: [prnewswire](https://www.prnewswire.com/news-releases/the-snack-aisle-has-never-been-built-for-her-302793375.html)  Lioness — a new functional snack brand founded by a former [Kellogg's](https://www.trendhunter.com/trends/healthfocused-sports-activations) and [PepsiCo](https://www.trendhunter.com/trends/mountain-dew-commemorative-can) executive — has launched three single-serve gummy snacks at over 1,900 Target locations nationwide, as well as on Amazon and [TikTok Shop](https://www.trendhunter.com/trends/magnesium-gummies). Each of these formulations is intended to address a specific moment in a woman's typical day rather than treating snacking as a one-size-fits-all afterthought. Lioness' single-serve gummy snacks include Energy, PickMeUp, and Calm. Energy is a citrus-flavored gummy with natural caffeine from green tea combined with L-theanine, ginseng, and rhodiola for smooth focus without jitters or crash. PickMeUp is a strawberry caffeine-free option featuring lion's mane, ginseng, gymnema, and chromium to combat the afternoon slump and quiet cravings. Calm, on the other hand, is a mixed berry gummy with KSM-66 ashwagandha, magnesium, lemon balm, and chamomile to help decompress in the evening. Image Credit: Lioness ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 87% | Activity: 86% | Freshness: 80% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Female-centric Nutrition:** Gender-specific formulations create space for snack brands to replace generic wellness products with targeted benefits aligned to women's daily energy, craving, and relaxation needs. - **Daypart Wellness:** Products built around morning focus, afternoon recovery, and evening calm signal a shift from broad functional claims toward occasion-based wellness rituals. - **Single-serve Supplement Snacks:** Portable gummy formats blur the line between treats and supplements, making functional ingredients more accessible through familiar, portion-controlled snacking experiences. ### Where This Applies - **Functional Confectionery:** Gummy snacks with adaptogens, nootropics, minerals, and natural caffeine point to a disruptive middle ground between candy, supplements, and better-for-you snacks. - **Women’s Health:** The focus on everyday mood, focus, and craving moments expands women’s wellness beyond clinical categories into mainstream consumer packaged goods. - **Omnichannel Retail:** Distribution across Target, Amazon, and TikTok Shop reflects a retail model where discovery, convenience, and impulse wellness purchases converge across physical and social commerce channels. ## Related on Trend Hunter - [Cognitive Wellness Gum](https://www.trendhunter.com/trends/cognitive-wellness-gum.md) - [Celeb-Founded Mushroom Gummy Brands](https://www.trendhunter.com/trends/mushroom-adaptogen-gummies1.md) - [Mushroom-Enhanced Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane.md) - [Nutritional Gap Gummy Supplements](https://www.trendhunter.com/trends/lemme-multi-womens-daily-gummies.md) - [Modern Adaptogen Energy Drinks](https://www.trendhunter.com/trends/adaptogen-energy-drinks.md) - [Whole-Body Wellness Gummies](https://www.trendhunter.com/trends/lemme-multi.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Smart Mushroom Gummies](https://www.trendhunter.com/trends/host-defense-lions-mane-gummies.md) - [Energizing Fiber-Rich Gummies](https://www.trendhunter.com/trends/daily-energy-gummies.md)