# Food Blogger Coffee Ranges The Pioneer Woman Single-Serve Coffee Pods Come in Six Varieties By Michael Hemsworth | Published 2021-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/singleserve-coffee-pods References: [foodbev](https://www.foodbev.com/news/the-pioneer-woman-releases-single-serve-coffee-cups-in-us/) & [thepioneerwoman](https://www.thepioneerwoman.com) The [Pioneer Woman](https://www.trendhunter.com/trends/the-pioneer-woman-snack-mixes) single-serve coffee pods have been created by celebrity chef and food blogger Ree Drummond in partnership with Zavida Coffee Roasters to offer consumers a high-quality option to enjoy each morning. The coffee pods come in six varieties including Up & At 'Em, Saddle Up, Giddy Up, Pecan pie, Hazelnut Vanilla and Cinnamon Roll. The pods come as part of the brands latest expansion within the housewares market and are sure to be a hit amongst avid fans. Drummond spoke on the new The Pioneer Woman single-serve coffee pods saying, "Coffee is one of my favourite things about rising and shining, and I love to sip it all day. My coffee line with Zavida Coffee Roasters includes both high-quality coffee beans and single-serve cups in both flavored and non-flavored blends that I think you will absolutely love. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity Chef-branded Products:** Offering unique and high-quality products from a popular celebrity chef like Ree Drummond can create a new market niche and give fans a chance to enjoy the chef's creations at home. - **Single-serve Coffee Pods:** Single-serve coffee pods provide a convenient option for coffee lovers and open up opportunities for innovation in packaging design and flavor profiles. - **Expansion Into Housewares Market:** Expanding into the housewares market can provide opportunities for cross-selling and create new opportunities for brand loyalty. ### Industries Being Reshaped - **Food & Beverage Industry:** Manufacturing and distributing unique coffee flavors or other products created by celebrity chefs can generate new interest and growth in the food and beverage industry. - **Packaging Industry:** As single-serve coffee pods continue to grow in popularity, the packaging industry can explore eco-friendly and innovative designs to cater to consumer convenience and sustainability preferences. - **Retail Industry:** Expanding into the housewares market provides growth potential for retailers who can offer exclusive products and services in addition to cross-selling opportunities for existing product lines. ## Related on Trend Hunter - [Over-the-Top Snack Mixes](https://www.trendhunter.com/trends/the-pioneer-woman-snack-mixes.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Waffle-Flavored Coffee Pods](https://www.trendhunter.com/trends/eggo-coffee.md) - [Dessert-Flavored Coffee Ranges](https://www.trendhunter.com/trends/entenmanns-coffees.md) - [Premium Signature Coffee Pods](https://www.trendhunter.com/trends/keurig-coffee-collective.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Seasonal Floral-Printed Dishware](https://www.trendhunter.com/trends/corelle.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Cereal-Inspired Coffee Pods](https://www.trendhunter.com/trends/cinnamon-toast-crunch-2.md)