# Deliberately Androgynous Editorials The Singles Korea June 2012 Kyung Photoshoot is Indeterminate By Jordy E | Published 2012-06-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/singles-korea-june-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/06/boy-kang-min-kyung-by-kim-youngjun-for.html) & [thesingle.co.kr](http://www.thesingle.co.kr/index.asp) The Singles Korea June 2012 'The Boy' editorial brandishes an [androgynous subject](https://www.trendhunter.com/trends/sujitha-shivajothi) throughout. Model Kang Min Kyung is found here with a cropped coif and minimal makeup, and if it were not for her soft features, many would easily believe her to be of the male gender. The Boy editorial was taken by photographer Kim Youngjun. Just as the title suggests, Youngjun has played up on male appearances and sentiment, showcasing Kyung within a dark blue bedroom looking rather self-assured. Stylist Jung Min Kang aided in the portrayal of this [gender-bending production](https://www.trendhunter.com/trends/shapes-we-take) via her professional selection of fedoras, ties, oxford shirts and a full on suit. The harmonization here between Kyung, Youngjun and Kang all reflect their agreement upon the [manly motif](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), breaking down societal barriers and fashion faux pas. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** Fashion industry can explore gender-neutral clothing lines to cater to an audience that defies traditional gender norms. - **Male Gaze in Photography:** Photography industry can experiment with presenting female models through a male gaze to challenge societal norms. - **Gender Fluid Representation:** Entertainment industry can promote gender fluid representation in media by featuring models and actors who blur the lines of gender identity. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the growing popularity of androgynous clothing and accessories. - **Photography:** Photographers can use the concept of androgyny to create visually compelling images that challenge gender roles and expectations. - **Entertainment:** The entertainment industry can create more movies, TV shows, and music videos that promote gender fluid representation and non-binary identities. ## Related on Trend Hunter - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)