# Magical Mermaid-Like Spreads The Singles Korea August 2011 Editorial is Inspired by Fairy Tales By Leslie Chen | Published 2011-08-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/singles-korea-august-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/08/wicked-green-stephanie-lee-by-kim-je-won-for-singles-korea-august-2011-editorial.html) & [mode.newslicious.net](http://mode.newslicious.net/2011/08/wicked-green-stephanie-lee-by-kim-je.html) The Singles Korea August 2011 editorial brings to mind a tortured depiction of the [Little Mermaid tale](https://www.trendhunter.com/trends/ariel-swipe). Shot by Kim Je Won, the photo shoot captures model Stephanie Lee as she poses with a barren landscape and a tree that has been stripped of its greenery. Rather than marveling at the beauty of the Earth like in the fairy tale, the subject in this spread looks more than ready to go back into the water. Not only does the Singles Korea August 2011 editorial offer some [exquisite gowns](https://www.trendhunter.com/trends/wild-rose-sparrow) but it also paints an entirely intriguing story. **Implications** - With the ever increasing number of harmful elements emerging in modern society, consumers are attracted to products that promote a [greener lifestyle](https://www.trendhunter.com/trends/aventura-swimwear). Companies attempting to appeal to contemporary customers could develop more designs with a message of sustainability in mind. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Green Lifestyle:** Companies could develop more designs with a message of sustainability in mind. - **Fairy Tale Fashion:** Fashion brands could incorporate elements from fairy tales in their designs to create captivating narratives. - **Nature-inspired Shoots:** Photographers and magazines could explore more editorial concepts that highlight the beauty of nature. ### Who This Affects Most - **Fashion:** Fashion brands could incorporate elements from fairy tales in their designs to create captivating narratives. - **Photography:** Photographers and magazines could explore more editorial concepts that highlight the beauty of nature. - **Sustainable Design:** Companies could develop more designs with a message of sustainability in mind. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md)