# Sustainable Cup Exchange Programs Think Coffee's Huskee Cup Swap Reduces Single-Use Coffee Cups By Laura McQuarrie | Published 2019-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/single-use-coffee-cups References: [prnewswire](https://www.prnewswire.com/news-releases/think-coffee-fights-single-use-cups-in-nyc-300922209.html) & [thinkcoffee](https://www.thinkcoffee.com/cup-exchange) Just last month, Think Coffee implemented its Huskee Cup Swap program at all of its locations across New York City, helping to reduce the need for single-use coffee cups. As part of the incentive program, anyone who brings in a used Huskee Cup (which is made from upcycled coffee husks) is eligible to exchange it for a fresh and clean replacement cup. With this program, Think Coffee is specifically addressing the cleaning that that consumer has to do as an owner of a reusable coffee cup. As Huskee Cups are made with an organic byproduct of the coffee milling process, each and every one helps to save a conventional single-use coffee cup from ending up in the landfill because it cannot be recycled—annually, about 600 billion coffee cups end up in the garbage for this reason. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Cup Exchange Programs:** Incentive programs aimed at reducing single-use coffee cups by offering reusable cup exchanges can disrupt the coffee industry and create a more sustainable coffee culture. - **Upcycling Organic Byproducts:** Utilizing organic byproducts to create reusable cups not only helps reduce waste, but also presents a disruptive opportunity for businesses to create unique and eco-friendly products. - **Eco-friendly Consumer Behavior:** Encouraging eco-friendly consumer behavior through incentive programs and sustainable products can disrupt multiple industries and promote a more sustainable future. ### Who This Affects Most - **Coffee Industry:** Implementing sustainable initiatives and eco-friendly consumer behavior can disrupt the coffee industry and create a more sustainable coffee culture. - **Packaging Industry:** Reducing single-use packaging and utilizing organic byproducts can disrupt the packaging industry and lead to more environmentally conscious products. - **Retail Industry:** Promoting eco-friendly consumer behavior and offering sustainable products can disrupt the retail industry and create a demand for more sustainable options. ## Related on Trend Hunter - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Sustainable Coffee Lid Expansions](https://www.trendhunter.com/trends/zume.md)