# Individually Packaged Wines Wander + Ivy Makes Single-Serve Wines in Durable Glass Vessels By Laura McQuarrie | Published 2020-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/single-serve-wines References: [thedieline](https://thedieline.com/blog/2020/9/23/single-serving--fine-wine-moxie-sozo-proves-it-can-be-done-with-wander--ivy) & [wanderandivy](https://www.wanderandivy.com/) Rather than packaging its wine varietals in standard-size bottles, [Wander + Ivy](https://www.trendhunter.com/trends/wander-ivy-bubbles) uses much more compact vessels for its 187-milliliter [single-serve wines](https://www.trendhunter.com/trends/basic-cellars). The brand offers chardonnay, cabernet sauvignon and rosé wines that are organic and individually packaged to help wine lovers enjoy a fresh and portion-controlled experience. Wander + Ivy founder Dana Spaulding was inspired to create the brand after being tired of opening bottles of wine that she could never seem to finish on her own. Craving a high-quality experience, Spaulding settled on a functional glass vessel deign that sets itself apart from other kinds of single-serve wine that are [packaged by the carton or can](https://www.trendhunter.com/trends/jam-shed-shiraz). The durable single-serve bottles boast aesthetically pleasing designs and are just as portable as ever for outdoor enjoyment. Image Credit: Wander + Ivy ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 77% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Individually Packaged Wines:** Wander + Ivy's use of compact glass vessels for single-serve wines presents an opportunity for disruptive innovation in the wine packaging industry. - **Organic and Portion-controlled Wines:** The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry. - **Functional and Portable Glass Design:** Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market. ### Industries Being Reshaped - **Wine Packaging:** Wander + Ivy's use of compact glass vessels for single-serve wines presents a disruptive innovation opportunity in the wine packaging industry. - **Health-conscious Beverage:** The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry. - **Outdoor and On-the-go Beverage:** Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market. ## Related on Trend Hunter - [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Mini Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcohol-removed-wines.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md) - [Single-Serve Red Wine Alternatives](https://www.trendhunter.com/trends/red-wine-alternative.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md)