# Single-Serve Sake Glasses Hiro Sake's Single-Serve Sake is Packaged in a Premium Glass Cup By Laura McQuarrie | Published 2019-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/single-serve-sake References: [prnewswire](https://www.prnewswire.com/news-releases/award-winning-hiro-sake-announces-the-debut-of-hiro-single-serve-cup-sake-300964720.html) & [hirosake](https://www.hirosake.com/) Premium sake brand [Hiro Sake](https://www.trendhunter.com/trends/sake-cocktail) is introducing [single-serve sake](https://www.trendhunter.com/trends/single-serve-aperitifs) in 180-milliliter glass cups, offering a convenient way for people to enjoy or try the alcoholic beverage—made with 100% Koshi-Tanrei sake rice in Japan—without committing to a full bottle. The single-serve cups are portable and perfect for making mixed drinks for two. While the alcohol industry is full of products like [single-serve wine and champagne](https://www.trendhunter.com/trends/poco-vino), Hiro Sake devised its new single-serve offering as a way to "take sake out of its niche and make it a go-to for consumers that are looking for a drink that is versatile, mixes well in cocktails." Additionally, sake has the potential to appeal to consumers who are looking for an option that's gluten-free and low in alcohol. Image Credit: Hiro Sake ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Single-serve Alcohol Packaging:** Develop new packaging solutions for other types of alcohol to tap into convenience-seeking customers. - **Diversifying Alcohol Beverages:** Explore new ways to improve and market different types of alcohol to reach wider markets and new customers. - **Gluten-free/low Alcohol Alternatives:** Design and market new alcoholic drinks that cater to customers with dietary restrictions or those seeking healthier drink options. ### Who This Affects Most - **Alcohol Packaging Industry:** Explore new designs and production methods for single-serve alcohol packaging. - **Alcoholic Beverage Industry:** Experiment with new types of alcoholic beverages and marketing techniques to attract new customers and widen customer bases. - **Health and Wellness Industry:** Engage in partnerships to create gluten-free or low-alcohol drinks to cater to customers with dietary restrictions and health-conscious preferences. ## Related on Trend Hunter - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [On-the-Go Canned Sake](https://www.trendhunter.com/trends/wesake.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Machined Aluminum Sake Cups](https://www.trendhunter.com/trends/sake-cups.md) - [Ready-to-Drink Sake Cocktails](https://www.trendhunter.com/trends/sake-cocktail.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Sparkling Sake Bottles](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo.md)