# Single-Serve Coffee Bags Golden Ratio Shares Coffee in Teabag-Style Pouches By Laura McQuarrie | Published 2020-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/single-serve-coffee-bags References: [prnewswire](https://www.prnewswire.com/news-releases/nuzee-dba-coffee-blenders-and-golden-ratio-sign-co-packing-agreement-for-single-serve-coffee-bags-301093965.html) & [drinkgoldenratio](http://www.drinkgoldenratio.com) Tea lovers are familiar with the ritual of adding a teabag to hot water and letting it steep, and Golden Ratio hopes to introduce coffee lovers to a similar experience with its [single-serve coffee bags](https://www.trendhunter.com/trends/blueprint-coffee). Golden Ratio offers coffee in teabag-style pouches containing flavors like Vanilla Coconut and Chai Spiced coffee. As its name suggests, Golden Ratio is on a mission to disrupt the coffee category by sharing beans that are [roasted at lower temperatures](https://www.trendhunter.com/trends/expressive-organic-coffee) for a longer period of time, yielding "gold coffee," which is said to taste like tea and deliver a caffeinated kick. This unique process also results in coffee that's five times less acidic than regular coffee and exceptionally easy to prepare. Image Credit: Golden Ratio ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Single-serve Coffee Bags:** Golden Ratio introduces a convenient and innovative way to enjoy coffee with its single-serve coffee bags in teabag-style pouches. - **Flavored Coffee Pouches:** Golden Ratio offers a variety of flavored coffee pouches like Vanilla Coconut and Chai Spiced to cater to different taste preferences. - **Disruptive Coffee Roasting Process:** Golden Ratio's unique roasting process at lower temperatures for a longer period of time creates 'gold coffee' that tastes like tea and is five times less acidic than regular coffee. ### Where This Applies - **Coffee Retail:** Coffee retailers can consider introducing single-serve coffee bags to provide a convenient and novel coffee-drinking experience. - **Tea and Coffee Substitutes:** Companies in the tea and coffee substitute industry can explore the market for flavored coffee pouches as an alternative option for consumers. - **Coffee Roasting and Processing:** Coffee roasting and processing companies can investigate implementing disruptive roasting techniques to create coffee with unique flavors and lower acidity. ## Related on Trend Hunter - [Single-Serve Pour-Over Coffee Bags](https://www.trendhunter.com/trends/pour-over-coffee-bags.md) - [Single-Serve Coffee Bags](https://www.trendhunter.com/trends/singleserve-coffee.md) - [Sustainably Packaged Coffee Products](https://www.trendhunter.com/trends/singleserve-coffee-bags.md) - [Vietnamese Coffee Pouches](https://www.trendhunter.com/trends/vietnamese-coffee-pouches.md) - [Single-Serve Coffee Concentrates](https://www.trendhunter.com/trends/singleserve-coffee-concentrate.md) - [Artisan Single-Serve Coffees](https://www.trendhunter.com/trends/rival-bros-dripkit.md) - [Single-Serve Mushroom Coffee Sachets](https://www.trendhunter.com/trends/dirtea-sachets.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md) - [Machine-Free Coffee Capsules](https://www.trendhunter.com/trends/3commas-instant-coffee-pods.md)