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# Single-Serve Cake Cups
Duncan Hines is Introducing Mermaid, Unicorn & Galaxy Microwave Cakes

By Laura McQuarrie | Published 2020-01-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/single-serve-cake
References: [myrecipes](https://www.myrecipes.com/news/duncan-hines-fantasy-cake-cups) & [duncanhines](https://www.duncanhines.com/)

Duncan Hines is introducing a trio of single-serve cake cups that are kid-friendly and easy to prepare in the microwave. The Galaxy, Unicorn and Mermaid Cake Cups only need three tablespoons of water to be added before they are baked in the microwave, after which they can be topped with the included sprinkles that match the theme of the individually portioned cakes. Each of the fun single-serve cakes boasts a differently colored base—the Mermaid Cake Cup is a vanilla-flavored purple cake and the Galaxy Cake Cup has a chocolate flavor that mimics the darkness of outer space.

The fantasy-themed cake cups from Duncan Hines are perfect for occasions when a full-sized cake may go to waste or when accessing an oven simply isn't possible.

Image Credit: Duncan Hines

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 50% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Single-serve Dessert Cups:** There's an opportunity to create more single-serve dessert options that are easy and convenient to prepare.
- **Fantasy-themed Snacks:** Brands can capitalize on the popularity of unicorn, mermaid, and galaxy-themed products and create snacks that align with those themes.
- **DIY Toppings and Mix-ins:** There's a trend towards customizable treats, giving brands the opportunity to create products that allow consumers to add their own toppings and mix-ins for a unique experience.

### Sectors Adopting This

- **Convenience Food Industry:** There's an opportunity to create more microwaveable, on-the-go snacks that appeal to busy consumers.
- **Specialty Baking Industry:** The popularity of fantasy themes in consumer products creates an opportunity for specialty baking companies to create unique, novelty items.
- **Kid-friendly Food Industry:** With their fun designs and easy preparation, there's an opportunity for kid-friendly snack and dessert options that cater to children's tastes and preferences.

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