# Hot Sauce-Flavored Pickles Van Holten’s Created a Single Pickle-in-a-Pouch with Tapatío Hot Sauce By Laura McQuarrie | Published 2019-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/single-pickle References: [theshelbyreport](https://www.theshelbyreport.com/2019/04/26/van-holtens-tapatio-pickle-pouch/) & [vanholtenpickles](https://vanholtenpickles.com/pickle-in-a-pouch/) Van Holten’s offers a variety of single pickle-in-a-pouch snacks in flavors like Hearty Dill, Hot & Spicy and Tart & Tangy. Now, fans will be able to enjoy a new pickle snack that tastes like Tapatío hot sauce. Knowing that many consumers love foods that are hot, this new snack option puts a spicy spin on a sour treat. A variety of pickle-based food and beverage products are enjoying their time in the spotlight, including everything from pickle-topped pizzas to cooling pickle ice creams, slushies and ice pops. While consumers are familiar with pickles being paired with herb and garlic flavors, Van Holten’s spicy pickle-in-a-pouch helps to satisfy a desire for added heat and ethnic flavors. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Pickle Snacks:** The creation of spicy pickle snack products, such as Van Holten's Tapatío hot sauce-flavored pickles, satisfies consumers' desire for added heat and ethnic flavors. - **Pickle-based Food and Beverage Products:** A variety of pickle-based food and beverage products, such as pickle-topped pizzas, cooling pickle ice creams, slushies, and ice pops, are gaining popularity. - **Unconventional Flavor Combinations:** Innovative flavor combinations, such as spicing up sour treats like pickles, provide an opportunity for disruptive innovation in the food industry. ### Who This Affects Most - **Snack Food Industry:** The creation of spicy pickle snack products presents an opportunity for companies in the snack food industry to tap into consumers' desire for bold and unique flavors. - **Food and Beverage Industry:** The popularity of pickle-based food and beverage products indicates a trend towards unconventional and creative flavor combinations that companies in the food and beverage industry can capitalize on. - **Ethnic Food Industry:** The success of Van Holten's Tapatío hot sauce-flavored pickles highlights an opportunity for companies in the ethnic food industry to expand their offerings and appeal to consumers' appetites for bold and spicy flavors. ## Related on Trend Hunter - [Chamoy-Inspired Pickle Snacks](https://www.trendhunter.com/trends/chamoy-mega.md) - [Spicy Pickle-Flavored Salts](https://www.trendhunter.com/trends/twang-hot-pickle-flavored-salt.md) - [Pickle-Flavored Hot Sauces](https://www.trendhunter.com/trends/dill-pickle-hot-sauce.md) - [Ultra-Sour Prepackaged Pickles](https://www.trendhunter.com/trends/pickleinapouch.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Snackable Pickle Pouches](https://www.trendhunter.com/trends/pickle-chip.md) - [Pickle-Flavored Seasonings](https://www.trendhunter.com/trends/hold-the-pickle-seasonings.md) - [Chili-Lime Pickle Snacks](https://www.trendhunter.com/trends/oh-snap-chillime-bites.md)