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# Yellow Legume Pastas
ZENB's Single-Ingredient Pasta is Made from Yellow Peas

By Laura McQuarrie | Published 2020-11-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/single-ingredient-pasta
References: [prnewswire](https://www.prnewswire.com/news-releases/plant-powered-brand-zenb-launches-100-yellow-pea-pasta-with-the-taste-and-texture-of-traditional-pasta-301176623.html) & [ZENB](http://ZENB.com)

Plant-based food brand ZENB created single-ingredient pasta made from 100% yellow peas, offering a nutritious way for pasta lovers to enjoy a product that tastes just like regular pasta. ZENB Pasta boasts 17 grams of protein, 11 grams of fiber and 30% fewer net carbs than traditional pasta in each three-ounce serving. Additionally, the legume-based pasta alternative is naturally gluten-free and it makes the most of the whole legume, skin included.

As ZENB sees it, the nutritious and versatile legume may become the next "it" ingredient, especially as it makes pasta something that can be enjoyed guilt-free more than once a week.

This new pasta product is helping to meet consumers' desire to eat more fruits and vegetables, especially at a time when they are investing more time into making their own healthy meals at home.

Image Credit: ZENB

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 8% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Single-ingredient Pasta:** Opportunity for brands to create innovative pasta variations using a single ingredient.
- **Plant-based Foods:** Room for growth and innovation in developing more plant-based food products.
- **Nutritious Alternatives:** Potential for creating healthier alternatives to traditional pasta with higher protein and fiber content.

### Sectors Adopting This

- **Food Manufacturing:** Opportunity for food manufacturers to explore creating legume-based pasta products.
- **Health Supplements:** Potential for incorporating yellow pea-based pasta into health supplement products for added nutrition.
- **Meal Kit Delivery:** Innovation opportunity for meal kit delivery services to include yellow pea pasta as a nutritious option for home-cooked meals.

## Related on Trend Hunter

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- [Globally Inspired Pasta Bowls](https://www.trendhunter.com/trends/pasta-agile.md)
