# Transparency-Focused Dog Treats Wild One Makes Simple, Single-Ingredient Dog Treats By Laura McQuarrie | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/single-ingredient-dog-treat References: [fastcompany](https://www.fastcompany.com/90331745/these-single-ingredient-dog-treats-bring-human-level-ethical-sourcing-to-pet-food) & [wildone](https://wildone.com/collections/treats) [Wild One](https://www.trendhunter.com/trends/walk-kit) is a design-centric line of pet products, including single-ingredient dog treats that are nutrient-dense and transparently sourced. While many meals and treats for pets are packed with fillers, by-products and artificial ingredients and colors, Wild One sets itself apart by creating the simplest kinds of meat and plant-based treats for dogs. The brand’s one-ingredient dog treats include Sweet Potato, gently dehydrated Fish Puffs made with [sustainable Asian carp](https://www.trendhunter.com/trends/freezedried-just-salmon-for-pets) and Chicken Tenders made with cage-free, non-GMO chicken sourced from Georgia’s Springer Mountain Farms—the world’s first poultry farm to be certified by the [American Humane Association](https://www.trendhunter.com/trends/ben-jerrys-razz-up). On its site, Wild One answers a variety of questions on its natural treats for dogs, sharing information about why it chooses to work with specific suppliers, as well as how and where the treats are prepared. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Pet Treats:** Opportunity for brands to create single-ingredient pet treats made from sustainable and transparently sourced ingredients. - **Transparency in the Pet Industry:** Opportunity for companies to provide transparent information about their sourcing and production methods for pet products. - **Minimal Ingredient Pet Treats:** Opportunity for brands to develop pet treats made with minimal, simple and natural ingredients. ### Where This Applies - **Pet Food:** Disruptive innovation opportunity to create nutrient-dense, single-ingredient pet treats. - **Sustainable Agriculture:** Disruptive innovation opportunity to develop sustainable sourcing methods and partnerships for pet treats. - **E-commerce Retail:** Disruptive innovation opportunity for online retailers to provide transparent information and unique single-ingredient pet treats. ## Related on Trend Hunter - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Nutritional Bison Dog Treats](https://www.trendhunter.com/trends/bison-dog-treat.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Healthy Dog Treats Lines](https://www.trendhunter.com/trends/healthy-dog-treats1.md) - [Expanded American Meat Treats](https://www.trendhunter.com/trends/rare-breed-1.md) - [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treat.md) - [Tender Meat-Based Dog Treats](https://www.trendhunter.com/trends/rare-breed.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md)