# Singing Frozen Food Packaging Stouffer’s Debuted a Singing Packaging for the Holidays By Grace Mahas | Published 2021-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/singing-packaging References: [madewithnestle](https://www.madewithnestle.ca/stouffers)  In anticipation of the holiday season, Stouffer's recently debuted [new packaging](https://www.trendhunter.com/trends/seasonal-assortment) that plays a jingle at the touch of a button. Fans can push the sticker -- located at the front of the box -- to hear 15-seconds of cheery music. The new marketing scheme is part of the brand's ongoing 'Happyfull' campaign that highlights the "special feeling" eating a delicious Stouffer's meal provides. “We really wanted to give fans a way to experience the Happyfull feeling in an even bigger way this holiday season,” said Megan McLaughlin, brand marketing manager, [Stouffer’s](https://www.trendhunter.com/trends/white-cheddar-mac-cheese). “We hope this holiday song with a delicious Stouffer’s twist brings smiles to the faces of people as they get ready to enjoy our warm and comforting Mac & Cheese or Lasagna. This time of year is all about gathering around the table with family and friends, so we wanted to add a little extra cheer to the Stouffer’s experience.” Image Credit: Stouffer's ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Interactive Food Packaging:** Brands can introduce interactive elements to their packaging to enhance customer experience and engagement. - **Musical Packaging:** Introducing music or sounds into packaging design can help brands differentiate themselves and create emotional connections with customers. - **Experiential Marketing:** Creating unique and memorable experiences for consumers can increase brand loyalty and drive sales. ### Where This Applies - **Food and Beverage:** Food and beverage brands can take advantage of interactive packaging and experiential marketing to enhance the overall consumer experience and build stronger brand loyalty. - **Marketing and Advertising:** The introduction of musical and interactive packaging provides new opportunities for marketing and advertising agencies to develop unique campaigns that create lasting impressions on consumers. - **Packaging Design:** Packaging designers can tap into the trend of interactive packaging and create innovative designs that are both visually appealing and functionally engaging for consumers. ## Related on Trend Hunter - [Frozen Dinner Holiday Calendars](https://www.trendhunter.com/trends/stouffers-comfort-calendar.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Humorous Holiday Snack Packs](https://www.trendhunter.com/trends/holiday-snack-packs.md) - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Singing Seafood Advent Calendars](https://www.trendhunter.com/trends/tuna-lovers-singing-advent-calendar.md) - [LTO Holiday Packs](https://www.trendhunter.com/trends/lto-holiday-packs.md) - [Yodeling Pizza Commercials](https://www.trendhunter.com/trends/dominohhoohoo.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Musical QR Soup Cans](https://www.trendhunter.com/trends/campbells-and-universal-music.md)