# Coloring Book Agendas Artist ISE Ratinan Thaicharoen's SINGHA Beer 2011 Calendar By Chalaine Mantha | Published 2011-01-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/singha-beer-2011-calendar References: [behance.net](http://www.behance.net/gallery/SINGHA-beer-Calendar-2011/904786) & [behance.net](http://www.behance.net/ISEDieeis) Creative artist ISE Ratinan Thaicharoen has illustrated the SINGHA Beer 2011 Calendar. Hailing from Thailand, Thaicharoen's concept behind the calendar is a love story, featuring illustrations that are intricately detailed. To me, the SINGHA Beer 2011 Calendar looks like a [big coloring book for adults](https://www.trendhunter.com/trends/summertime-art-box)! If you are the artsy type, I'm sure you would really enjoy this calendar. Check out the images in the gallery! **Implications** - One of the best ways a company can garner fervent, short-term interest in their products is through the creation of comedic, [non-traditional promotional items](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars). By attaching the brand to something out of the ordinary and funny, the company engenders goodwill from loyal consumers and outsiders who associate cutting-edge ideas with the brand. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Adult Coloring Books:** Opportunity for companies to create coloring book-style promotional items aimed at adults, which can generate short-term interest and promote brand loyalty. - **Illustrated Brand Promotions:** Illustrations or other non-traditional promotional items can serve as a way for companies to stand out and generate goodwill among consumers and outsiders. - **Art-inspired Merchandise:** Companies can create products featuring art or illustrations from up-and-coming artists, which can help promote the artist while also generating interest in the company's products. ### Sectors Adopting This - **Beverage:** Companies in the beverage industry can create collectible calendars or other promotional items featuring illustrations or other unique artwork. - **Publishing:** Publishers can capitalize on the popularity of adult coloring books by creating their own titles, or by partnering with other companies to create custom coloring book-style promotional items. - **Art:** Brands in the art industry can partner with up-and-coming artists to create art-inspired merchandise, which can help promote the artist while also generating interest in the brand. ## Related on Trend Hunter - [Hard Iced Tea Calendars](https://www.trendhunter.com/trends/25-days-of-twistmas.md) - [Zodiac-Themed Lunar Cans](https://www.trendhunter.com/trends/carlsberg-1.md) - [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md) - [Colorful Poster-Sized Wall Planers](https://www.trendhunter.com/trends/big-wall-calendar.md) - [Artist-Designed Advent Calendars](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md)