# Singers Rock As Designers H&M Loves Kylie Minogue By laia martinell | Published 2007-03-05 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/singers-rock-as-designers-hm-loves-kylie-minogue References: [hm](http://www.hm.com) & [hm](http://www.hm.com/es/prensa/materialdeprensaeinformativo/fashionpressrelease.ahtml?pressreleaseid=825&nodeid=622) After Madonna's success as fashion designer in her limited edition fashion line with [H&M](https://www.trendhunter.com/trends/femininity-in-bloom), the next singer to try its best in this business is Australian Kylie Minogue who actually is totally top-of-mind due to her courage confronting breast cancer and her later broke-up with Olivier Martinez. Under the claim "H&M loves Kylie", Minogue has designed a [swimwear line](https://www.trendhunter.com/trends/swim-line) of 15 designs bohemian- chic that will be on H&M stores worldwide by may 2007. Kylie has declared that "it has been great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun". The 10% of the benefits will go to the international charity WaterAid that provides water to the poorest areas around the globe. H&M strategy of [collaborating with singers and fashion designers](https://www.trendhunter.com/trends/blackpink-and-fragment) has been quite successful with either Madonna, Viktor&Rolf, Stella McCartney; who certainly upgrade the brand and create unique and non- massive clothes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations in Fashion:** There is a growing trend of singers and celebrities collaborating with fashion brands to create limited edition clothing lines, enhancing brand image and creating unique products. - **Swimwear as a Fashion Statement:** Swimwear is becoming a popular choice for singers and designers to express their personal style, presenting an opportunity for innovation in swimwear design and marketing. - **Fashion as Philanthropy:** The trend of fashion brands partnering with charities and donating a portion of their profits presents an opportunity for disruptive innovation by integrating social causes into fashion collaborations. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of celebrity collaborations by partnering with singers and designers to create limited edition collections that draw in customers and create buzz. - **Swimwear Industry:** The swimwear industry can embrace the trend of using swimwear as a fashion statement by collaborating with musicians and designers to create unique and stylish swimwear designs that appeal to a broader audience. - **Charity and Fashion:** The intersection of fashion and philanthropy provides an opportunity for fashion brands and charities to collaborate on exclusive collections that raise awareness and funds for important causes. ## Related on Trend Hunter - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Celebrity-Backed Wine Alternatives](https://www.trendhunter.com/trends/kylie-minogue-1.md)