# Anime Songstress Editorials Singer Rihanna Rocks Bold Gray Locks for TUSH Magazine By M | Published 2014-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/singer-rihanna References: [hollywoodlife](http://hollywoodlife.com/2014/09/11/rihanna-tush-magazine-photo-shoot-grey-hair/) & [tushmagazine](http://www.tushmagazine.com/) [Talented songwriter and singer Rihanna](https://www.trendhunter.com/trends/pour-homme-and-neighborhood) recently changed up her hair color to a beautifully ashy gray hue for a recent TUSH magazine desert photoshoot. The editorial captures the pop sensation dressed up as a superhero enchanting [anime princess](https://www.trendhunter.com/trends/graniph-1). Gray hair has become a raising fashion craze lately in the beauty world that only the boldest fashionistas have dared to try and sport. Rihanna rocks the long gray locks effortlessly for this TUSH editorial where she looks like an regal version of Storm from X-Men. Because the shiny gray hair is so striking of a look on its own the makeup artists kept Rihanna's makeup simple and vampy. Throughout the shoot Rihanna adorns a fun feline-inspired white bejeweled headband, bold leather onesies and furry white capes. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Gray Hair Trend:** Opportunity to develop innovative hair products and services catering to the rising demand for gray hair color. - **Anime-inspired Fashion:** Chance to create unique clothing lines and accessories influenced by Japanese animation for fashion-forward consumers. - **Minimalist Makeup:** Potential to create minimalist makeup lines that enhance natural beauty and complement striking hair colors. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunities in creating new hair coloring products and services for the gray hair trend. - **Fashion and Apparel:** Opportunities for disruptive innovation in designing anime-inspired fashion products and accessories. - **Cosmetics:** Potential to disrupt the makeup industry by developing minimalist makeup lines that complement unique hair colors. ## Related on Trend Hunter - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Gray QSR Mascot Campaigns](https://www.trendhunter.com/trends/wendys-canada-goes-gray.md) - [Silver-Toned Hair Products](https://www.trendhunter.com/trends/ecoslay.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md)