# Inclusive Songstress Vodka Ads Absolut Juice Unveils New Vibrant Commercial with Singer Lizzo By Grace Mahas | Published 2019-08-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/singer-lizzo References: [thedrum](https://www.thedrum.com/creative-works/project/absolut-absolut-juice) & [absolut](https://www.absolut.com/ca/products/absolut-juice-edition/?Secesce) In order to promote its new [Absolut Juice](https://www.trendhunter.com/trends/absolut-x-ocean-spray) product, the brand has partnered with renowned singer and rapper Lizzo for a summery and bright commercial that asks fans to #GetJuicy. The video includes a snippet of the songstress' hit song 'Juice' and features a 60s-themed, southern aesthetic with bold colors and vintage-themed apparel. In addition, the exclusive partnership between the brand and the singer will also include further collaborations that fans can get a sneak peek of through Absolut Juice's [Instagram](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman), [Facebook](https://www.trendhunter.com/trends/meta-quest-education), and Twitter. With the current push for more inclusion in advertising, Absolut Juice's new campaign will likely resonate well with conscious consumers looking for brands that reflect their values. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 45% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Inclusive Brand Partnerships:** Opportunities for brands to partner with influential figures in entertainment to showcase diverse representation and reflect consumers' values. - **Bold and Vibrant Aesthetics:** The use of bold and vibrant colors and vintage themes in advertising to capture attention and create a memorable brand experience. - **Targeting Conscious Consumers:** Marketing campaigns aimed at conscious consumers that emphasize diversity, inclusion, and social responsibility in brand messaging. ### Industries Being Reshaped - **Beverage:** Opportunities for beverage companies to partner with musicians or celebrities to create unique marketing campaigns and appeal to diverse consumer groups. - **Advertising and Marketing:** Opportunities for advertising and marketing agencies to utilize bold and diverse aesthetics in campaigns and partner with influential figures to promote inclusive messaging. - **Entertainment:** Opportunities for entertainers and artists to partner with brands and promote inclusive messaging through various channels, including social media and advertising. ## Related on Trend Hunter - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Flavorful RTD Expansions](https://www.trendhunter.com/trends/absolut-x-ocean-spray.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Ready-to-Pour Bottled Cocktails](https://www.trendhunter.com/trends/new-absolut-cocktails.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md)