# Songstress-Branded Eco Apparel Singer Billie Eilish Launches Sustainable Clothing Line at H&m By Grace Mahas | Published 2020-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/singer-billie-eilish References: [vegnews](https://vegnews.com/2020/1/vegan-singer-billie-eilish-launches-sustainable-clothing-line-at-handm) & [www2.hm](https://www2.hm.com/en_us/divided/campaigns/5021a-billie-eilish-merch-drop.html) Pop icon, Billie Eilish recently partnered with clothing retailer H&M to launch a sustainable clothing line under the Divided brand. The curated collection was designed by the singer and boasts Billie's signature loose-fitting silhouettes. The 16-item collection is priced between $5.99 and $34.99 includes T-shirts, bucket hats, belt bags, beanies, sweatshirts, and socks and is made from sustainably sourced materials “Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” Emily Bjorkheim, H&M’s head of design for Divided, said. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.” Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 94% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Clothing Lines:** There is a growing trend of celebrities launching sustainable clothing lines, providing opportunities for innovative partnerships and eco-friendly fashion options. - **Celebrity-branded Fashion:** The collaboration between Billie Eilish and H&M demonstrates the rising trend of pop icons and celebrities launching their own fashion lines, creating opportunities for unique brand collaborations and increased consumer engagement. - **Sustainable Materials in Fashion:** The use of sustainably sourced materials in fashion collections, like Billie Eilish's clothing line, is a trend that highlights the growing importance of ethical and eco-friendly practices in the industry, opening doors for innovative material technologies and supply chain solutions. ### Sectors Adopting This - **Fashion Retail:** The collaboration between Billie Eilish and H&M showcases the potential for disruptive innovation in the fashion retail industry through celebrity partnerships and sustainable fashion initiatives. - **Sustainable Fashion:** Billie Eilish's sustainable clothing line at H&M highlights the opportunities for disruptive innovation within the sustainable fashion industry, such as the development of new eco-friendly materials and manufacturing processes. - **Celebrity Endorsements:** The rise of celebrity-branded fashion, exemplified by the collaboration between Billie Eilish and H&M, presents innovative opportunities for brands in various industries to leverage celebrity partnerships for increased brand visibility and customer engagement. ## Related on Trend Hunter - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Singer-Customized Sneaker Ranges](https://www.trendhunter.com/trends/billie-eilish-x-converse.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md)