<!-- canonical: https://www.trendhunter.com/trends/singaporethemed-menu -->
<!-- robots: noindex -->

# Singapore-Themed Resturant Menus
McDonald's New Singapore-Themed Menu Include Crab-Flavored Fries

By Katherine Pendrill | Published 2016-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/singaporethemed-menu
References: [brandeating](http://www.brandeating.com/2016/07/mcdonalds-singapore-local-tastes-menu-returns-with-new-crab-flavored-fries.html) & [mcdonalds.sg](https://www.mcdonalds.com.sg/confirmshiok/)

Following the release of its Canadian-inspired menu in Canada and its [America-themed burger menu in the UK](https://www.trendhunter.com/trends/mcdonalds-uk-2), McDonald's has rolled out another regional selection in the form of its Singapore-Themed Menu. Catering to regional taste preferences, the new menu makes the most of beloved Singaporean ingredients.

The new Singapore-Themed Menu is available at all [McDonald's Singapore](https://www.trendhunter.com/trends/mala-chicken) locations and includes items ranging from exotic burger options to sweet Asian-inspired desserts. In terms of savory dishes, the new menu includes the a burger topped with a [salted egg yolk-flavored sauce](https://www.trendhunter.com/trends/shiok-shiok-salted-egg), curly fries served with a packet of crab-flavored seasoning and spicy hot chicken nuggets. The dessert options include a fried turnover stuffed with a warm banana filling and a new McFlurry made with gula melaka-flavored syrup.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 54% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Regional-themed Menus:** Expanding beyond traditional offerings, restaurants are creating menus inspired by specific regions, catering to regional taste preferences.
- **Exotic Burger Options:** Burger joints are experimenting with unique and flavorful toppings, such as salted egg yolk-flavored sauce, to create an exciting dining experience.
- **Asian-inspired Desserts:** Restaurants are incorporating sweet Asian flavors, like gula melaka-flavored syrup, into their dessert offerings to provide a unique and cultural twist.

### Industries Being Reshaped

- **Fast Food:** Fast food chains like McDonald's are capitalizing on consumers' desire for new and exciting menu options by introducing regional-themed menus.
- **Burger Joints:** Burger restaurants are exploring innovative and exotic toppings to differentiate themselves and attract customers seeking unique dining experiences.
- **Dessert Shops:** Dessert shops are infusing Asian flavors into their creations to cater to a diverse customer base and offer something different from traditional desserts.

## Related on Trend Hunter

- [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md)
- [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md)
- [Iconic Spicy Burgers](https://www.trendhunter.com/trends/singapores-mcspicy.md)
- [Simplistically Seasoned Fried Chicken](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper.md)
- [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md)
- [Unique Sensorial QSR Items](https://www.trendhunter.com/trends/kfc-singapore.md)
- [Sea-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/sea-salt-mcflurry.md)
- [Creamy QSR Dessert Offerings](https://www.trendhunter.com/trends/yubari-melon.md)
- [Sensorial QSR Fish Items](https://www.trendhunter.com/trends/get-hooked-menu.md)
