Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,970 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,983 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,970 cutting edge ideas.

Airplane Internet Gouging

Singapore Airlines Billed Me $1200 for The Internet

— November 12, 2014 — World
You know that epic feeling when your flight ends and you finally get to your destination? Now imagine taking those first steps off the plane, syncing your phone, and getting a $1200 bill for airplane internet use. That's what happened to me on Singapore Airlines today.

I had an otherwise enjoyable flight, but the sticker shock of being gouged $1200 made me feel like I was deplaning from Total Bastard Airlines, that old skit from SNL where they kick you off the plane with a "Buy BYE!"

So what does it take to rack up $1200 of internet use? In my case, just 155 page views, mostly to my email. I know this because for the first time I counted up my page views to see where all the dollars went. I wish I could blame an addiction to NetFlix or some intellectual documentary that made me $1200 smarter. However, the Singapore Airlines internet was painfully slow, so videos would be impossible and that means I didn’t get any smarter… except about how to charge a lot of money for stuff. I did learn that.

At one point, I spent about an hour uploading one 4mb powerpoint doc. That doc probably cost me $100 to upload, so I hope my team liked it. I actually even emailed them a warning that my upload was taking a while. That email probably cost me $10. And yes, the pricing per mb was disclosed on sign-up, but I bought the $30 package, slept through most the flight, and really didn't think I'd end up a thousand bucks past the limit.

I can think of a lot of other things I'd rather spend $1200 on, like a flight… to Singapore! But alas, I've already done that and the flight ended up costing WAY more than expected. ;)

P.S. Shouts out to the Shangri La who welcomed me to my hotel with a note explaining that the internet HERE, is always free. Meanwhile, no replies from Singapore Airlines. Tweet ‘em this story if you want them to stop gouging internet users: @singaporeair
Trend Themes
1. In-flight Internet Pricing - There is an opportunity for disruptive innovation in revolutionizing the pricing models for in-flight internet to make it more affordable and transparent.
2. Improved In-flight Connectivity - There is an opportunity for disruptive innovation in developing faster and more reliable in-flight internet connectivity to enhance the passenger experience.
3. Customer Advocacy for Fair Pricing - There is an opportunity for disruptive innovation in advocating for fair and transparent pricing practices in the airline industry to prevent excessive charges for in-flight internet.
Industry Implications
1. Airlines - The airline industry can explore disruptive innovation in pricing models and connectivity solutions to address customer concerns regarding in-flight internet charges.
2. Telecommunication - The telecommunication industry can play a role in providing improved connectivity solutions for in-flight internet services, contributing to a more seamless and affordable experience for passengers.
3. Hospitality - The hospitality industry, such as hotels, can differentiate themselves by offering complimentary high-speed internet access to guests, emphasizing the value of customer service and satisfaction.
6.9
Score
Popularity
Activity
Freshness