# Heavenly Flying Singapore Airlines Ups the Ante By Neosglobal | Published 2006-11-04 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/singapore-airlines-an-electronic-heaven-for-passengers References: [neos81.neosglobal](http://neos81.neosglobal.com) & [scoop.co.nz](http://www.scoop.co.nz/stories/BU0610/S00354.htm) The first airline to implement an in-flight IPTV service, SIA is now adding a touch of luxury to all three classes within its forthcoming [Boeing](https://www.trendhunter.com/trends/panasonic-avionics) B777-300ER and Airbus A380 aircrafts. [First class customers](https://www.trendhunter.com/trends/la-premire-suites), as expected, receive the most improved seating arrangements, as they're equipped with 23-inch LCDs, complete with USB ports, power outlets, and noise-reducing headsets. Business class guests get their own 15.4-inch LCD, while economy seats rock a 10.6-inch edition. Although higher-end seats can be motified into a [full-fledged bed](https://www.trendhunter.com/trends/air-france-and-sofitel), all customers receive access to the airline's "KrisWorld" in-flight entertainment system, which boasts "over 1,000 on-demand movies, TV shows, games, and audio selections. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Reviews](https://www.trendhunter.com/reviews) ## Key Themes ### What's Driving This Trend - **In-flight IPTV Service:** Opportunity for airlines to enhance the in-flight entertainment experience by providing IPTV service with a wide selection of on-demand content. - **Improved Seating Arrangements:** Opportunity for airlines to upgrade seating arrangements in all classes, offering more comfort and amenities to passengers. - **Luxury In-flight Experience:** Opportunity for airlines to provide a touch of luxury to all classes, attracting high-end customers and enhancing the overall flying experience. ### Who This Affects Most - **Airlines:** Airlines can leverage the trends to differentiate themselves from competitors and attract more passengers by offering enhanced entertainment and seating options. - **Electronics:** Opportunity for electronics manufacturers to develop and supply high-quality, customized LCD screens and other in-flight entertainment systems to airlines. - **Hospitality:** Hospitality industry players can explore partnerships with airlines to create luxury in-flight experiences, offering amenities and services that cater to the needs of high-end travelers. ## Related on Trend Hunter - [4K In-Flight Entertainment Systems](https://www.trendhunter.com/trends/panasonic-avionics-astrov.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Double Bed Airline Upgrades](https://www.trendhunter.com/trends/japan-airlines-2.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Airline Premium Display Installations](https://www.trendhunter.com/trends/panasonic-avionics.md) - [Premium In-Flight Beverage Services](https://www.trendhunter.com/trends/premium-inflight-beverage.md) - [Upscale Business Cabins](https://www.trendhunter.com/trends/aria-suite.md) - [In-Flight Wi-Fi Services](https://www.trendhunter.com/trends/china-airlines1.md) - [Airline Wi-Fi Advancements](https://www.trendhunter.com/trends/boeing-7878-aircraft.md)