# Airline Cookbooks Singapore Airlines' 'Above & Beyond' is for High-End Cuisine at Home By Tiana Reid | Published 2010-08-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/singapore-airlines-above-beyond References: [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2010/07/29/bookshelf-chicken-or-beef/?ref=t-magazine) & [krisshopair.sg](http://www.krisshopair.com.sg/product_info.aspx?type=MO&cat=45515A495557455D5047535A4D5D26393F223D2C&pid=45515A495557455D504654594C5127232D293132#) When you think of airline food, high-end cuisine is often one of the last things that comes to mind, but [Singapore Airlines](https://www.trendhunter.com/trends/premium-inflight-beverage)' 'Above & Beyond' cookbook is changing all of that. With over 50 recipes from the [celeb chefs](https://www.trendhunter.com/trends/celebrity-experiences) who have formerly been on the airline's [International Culinary Panel](https://www.trendhunter.com/trends/airport-dining), like Gordon Ramsay, Georges Blanc, Alfred Portale and Sam Leong, the 'Above & Beyond cookbook lets you recreate your favorite Singapore Airlines meals. **Implications** - After all, who doesn't look forward to enjoying a high-quality airplane bag of pretzels or microwave meal every now and then? For those who do enjoy airplane food, Singapore Airlines Above & Beyond cuisine offers consumers the opportunity to enjoy their high-flying food from home. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Airline Cookbook Trend:** Airline companies can explore the opportunity of publishing cookbooks to share their recipes with customers. - **Celebrity Chef Trend:** Partnering with celebrity chefs to design recipes for airline food can provide customers with high-quality meals even at high altitude. - **Home Dining Trend:** Provide customers with the opportunity to recreate their favorite airline meals at home with cookbooks or pre-prepared meal kits. ### Where This Applies - **Airline Industry:** Airline companies can disrupt the traditional airline food experience by introducing high-quality, restaurant-style meals designed by celebrity chefs. - **Publishing Industry:** Publishers can explore the opportunity to publish airline cookbooks that feature recipes from celebrity chefs and cater to a niche market of food and travel enthusiasts. - **Meal Kit Industry:** Partnering with airlines to offer pre-prepared meal kits based on airline dishes can provide consumers with a unique dining experience in the comfort of their own home. ## Related on Trend Hunter - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md) - [Premium In-Flight Beverage Services](https://www.trendhunter.com/trends/premium-inflight-beverage.md) - [Michelin-Star Airline Cuisine Partnerships](https://www.trendhunter.com/trends/masaki-hashimoto.md) - [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md) - [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md) - [Revisited Inflight Menus](https://www.trendhunter.com/trends/greatest-hits-menu.md) - [Culinary Comedian Cookbooks](https://www.trendhunter.com/trends/foodheim-a-culinary-adventure.md)