# Inflight E-Commerce Platforms Panasonic Launches New Digital Marketplace With Singapore Air By Niko Pajkovic | Published 2021-08-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/singapore-air References: [pax-intl](https://www.pax-intl.com/ife-connectivity/inflight-entertainment/2021/08/09/singapore-air-to-launch-panasonic-marketplace/#.YRFYM9NKhsM) & [panasonic.aero](http://www.panasonic.aero) [Panasonic Avionics Corporation](https://www.trendhunter.com/trends/panasonic-avionics-astrov) and [Singapore Airlines](https://www.trendhunter.com/trends/singapore-airlines-economy-meals) have teamed up to introduce 'myKrisWorld,' an innovative inflight entertainment and eCommerce platform. This all-in-one digital solution will provide flyers with [food and beverage ordering options](https://www.trendhunter.com/trends/inflight-dining-experience), storefront and duty-free retail offerings, and a dynamic entertainment system. This in-air marketplace will allow Singapore Airlines to customize its retail offerings and provide shoppers with real-time updates. Users will be able to browse over 4000 consumer products, which they can order to their homes or – in some instances – pick-up for their next flight. In addition, 'myKrisWorld' will be equipped with the latest analytics technologies, creating a new avenue for tracking and monitoring product performance. "E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA," said Yeoh Phee Teik, the SVP of Customer Experience at Singapore Airlines. Image Credit: Panasonic ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Inflight E-commerce:** Digital marketplaces within the airline industry will allow for a more personalized customer experience and provide new revenue opportunities. - **Real-time Retail Updates:** Real-time retail updates within in-flight digital marketplaces allow for agile inventory management and more targeted marketing tactics. - **Analytics Technologies:** The integration of analytics technologies within in-flight digital marketplaces can help airlines monitor and improve the performance of their retail offerings. ### Industries Being Reshaped - **Airline Industry:** In-flight e-commerce platforms can provide a new source of revenue for airlines while improving the customer experience. - **Retail Industry:** In-flight digital marketplaces provide new retail opportunities and allow for more targeted and personalized marketing strategies. - **Technology Industry:** The integration of analytics technologies within in-flight digital marketplaces presents opportunities for technological innovation and advancement. ## Related on Trend Hunter - [4K In-Flight Entertainment Systems](https://www.trendhunter.com/trends/panasonic-avionics-astrov.md) - [Airline Premium Display Installations](https://www.trendhunter.com/trends/panasonic-avionics.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [In-Flight Wi-Fi Services](https://www.trendhunter.com/trends/china-airlines1.md) - [Unified Ecommerce Platforms](https://www.trendhunter.com/trends/boeing-distribution.md) - [Premium In-Flight Beverage Services](https://www.trendhunter.com/trends/premium-inflight-beverage.md) - [In-Flight Entertainment Services](https://www.trendhunter.com/trends/delta-airlines.md) - [Airline Wi-Fi Advancements](https://www.trendhunter.com/trends/boeing-7878-aircraft.md)