# Artfully Corrupt Sports Gear 'The Seven Artistic Sins' Skis By Cecilia Biemann | Published 2008-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sinfully-artistic-skiing-the-7-deadly-sins-skis References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2008/10/rossignol-has-artists-to-depict-7.html) & [sevenartisticsins](http://sevenartisticsins.com/) 7 skis + 7 artists = 7 artistic expressions of the 7 deadly sins on these incredible pieces of rideable art. 'The Seven Artistic Sins' project is the work of talented [board culture artists](https://www.trendhunter.com/trends/kai-and-sunny-1), including [skateboard legends](https://www.trendhunter.com/trends/united-through-skateboarding) Steve Cabellero and Andy Howell. Their combined efforts resulted in this [unique collection of skis](https://www.trendhunter.com/trends/k2-ski-collection) which are set to be be showcased to the world in exhibitions and gallery books. If only I knew how to ski, it would be Will Barras’ Greed design for me. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Artistic Sport Equipment:** Opportunity for sporting goods companies to collaborate with artists and create unique, limited edition sports gear. - **Experiential Art Exhibitions:** Opportunity for art galleries and museums to showcase art in new and interactive ways through sports equipment. - **Culture-driven Sports Marketing:** Opportunity for sports companies to tap into the cultural trends of art and design by creating artist collaborations to promote their brand. ### Industries Being Reshaped - **Sporting Goods:** Sporting goods companies can drive innovation by collaborating with artists to create a unique, limited edition sports equipment line. - **Art Galleries and Museums:** Art galleries and museums can explore experiential art exhibitions with unique collections of sports gear. - **Sports Marketing:** Sports companies can initiate culture-driven marketing campaigns by leveraging artist collaborations to attract broader demographic audiences. ## Related on Trend Hunter - [Limited-Edition Artist-Designed Skis](https://www.trendhunter.com/trends/artistdesigned-ski.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Social Good Ski Initiatives](https://www.trendhunter.com/trends/nordica-unleashed-outreach.md) - [Vintage-Inspired Ski Designs](https://www.trendhunter.com/trends/omen-ski.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md)