# Eccentric Beauty Sets The SinfulColors x Vanessa Hudgens Birthday Bundle Contains Wild Colors By Laura McQuarrie | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sinfulcolors-x-vanessa-hudgens References: [hellogiggles](https://hellogiggles.com/beauty/makeup/vanessa-hudgens-sinful-colors-birthday-bundle-makeup-bag-2017/) & [amazon](https://www.amazon.com/gp/product/B077DQJPQK/?tag=trenhunt0f-20) Rather than featuring a selection of subdued, neutral colors that will pair well with a consumer's everyday looks, the SinfulColors x Vanessa Hudgens Birthday Bundle offers bold cosmetics to create an eccentric beauty look. In celebration of Vanessa's birthday, SinfulColors launched a kit featuring some of Vanessa's favorite products from its new Color Cosmetics Collection. The kit contains products like the Diva Lash Color Mascara, the Stop & Stare Gel Eyeliner, the Bold Brow Intense Brow Effects and the Shady Babe Cream Eye Shadow in bold hues. The SinfulColors x Vanessa Hudgens Birthday Bundle will be exclusively available on [Amazon](https://www.trendhunter.com/trends/kevyn-aucoin-beauty) as of Vanessa Hudgens birthday on December 14th. In the month following this initial release, the bundled beauty set can be purchased through retailers like CVS, [Walmart](https://www.trendhunter.com/trends/annabelle-holiday-collection) and [Rite Aid](https://www.trendhunter.com/trends/rosemary-scalp-serum). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bold Beauty Kits:** Consumers are gravitating towards bold, unapologetic color palettes in beauty kits, creating opportunities for brands to collaborate and release daring and eccentric products. - **Celebrity-endorsed Product Launches:** Leveraging celebrity birthdays as a launchpad for exclusive product bundles in the beauty industry creates hype and drives purchases. - **Direct-to-consumer Sales Strategy:** Direct-to-consumer sales strategies increase accessibility and convenience, allowing beauty brands to engage audiences where they already are and make purchasing more seamless. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can expand their product lines to include bold and eccentric colors in their makeup, catering to consumers looking for unique self expression. - **Retail Industry:** Retailers can capitalize on celebrity product launches to drive in-store and online sales, as well as increase brand awareness across their customer base. - **E-commerce Industry:** E-commerce platforms can partner with major beauty brands to offer exclusive direct-to-consumer products, creating a seamless shopping experience for consumers. ## Related on Trend Hunter - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Celebratory Gel Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-miracle-gel-birthday-collection.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md)