# Cross-Dressing Couple Photos Sincerely Hana Pulls a 'Switcheroo' on Her Fun-Loving Audience By Meghan Young | Published 2010-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sincerely-hana References: [lifelounge](http://www.lifelounge.com/blogs/royalflyness/cross-dressing-couple-switcheroos-by-sincerely-hana.aspx) & [sincerelyhana](http://sincerelyhana.com/index.php?/projects/projects/) I have to thank Canadian photographer Sincerely Hana for putting a smile on my face today. I mean, who would be able to resist a smile, or even a laugh, after taking a look at her simple yet [clever photo series](https://www.trendhunter.com/trends/nonnas-cam) 'Switcheroo?' Basically, Sincerely Hana has convinced [cute couples](https://www.trendhunter.com/trends/partners-are-human) to [cross-dress](https://www.trendhunter.com/trends/sujitha-shivajothi) down to the style of their hair for a clever "switcheroo," as her title denotes. I can't help but notice, however, how the guys seem to be getting the shorter end of the stick in this series. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Cross-dressing Couples:** Opportunity for fashion brands to explore gender-fluid clothing lines. - **Photography Series:** Potential for photographers to create unique and humorous concepts for viral content. - **'switcheroo' Trend:** Chance for influencers to engage their audience through creative and unexpected content ideas. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the growing demand for gender-fluid clothing and accessories. - **Photography:** Photography studios can offer themed photoshoots to couples looking for creative and memorable portraits. - **Influencer Marketing:** Opportunity for brands to collaborate with influencers who can recreate the 'switcheroo' concept to promote products or services. ## Related on Trend Hunter - [Boxed Toy Couples Costumes](https://www.trendhunter.com/trends/barbie-ken-box-couple-costume.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md)