# Simulated Social Media Realities The Sims Social on Facebook Will Increase User Interactions By Jaime Neely | Published 2011-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sims-social References: [mashable](http://mashable.com/2011/06/07/sims-facebook/) & [facebook](http://www.facebook.com/TheSimsSocial) The American video game company [EA](https://www.trendhunter.com/trends/overwolf) recently announced the launch of 'The Sims Social' that will serve as a [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) extension of the popular online game. 'The Sims Social' will allow Facebook users to create their own avatars and interact with other users on Facebook. 'The Sims Social' will provide Facebookers free and entertaining ways to create new and exciting relationships with their friends and other users from all over the world. 'The Sims Social' will serve as a [virtual playground for Facebook users](https://www.trendhunter.com/trends/bf-island) similar to the ways in which Farmville, CityVille and Mafia Wars have done over the previous two years. EA also plans to design a mobile app for Sims so that players can access the game via their cell phone at all times. While no official date has been released with regards to when users will be able to start using 'The Sims Social,' a Facebook page has been created. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Social Gaming:** Create immersive social gaming experiences by building extensions of popular online games on social media platforms. - **Mobile Gaming:** Develop mobile apps for popular online games to increase accessibility and engagement. - **Avatar Interactions:** Invest in creating engaging avatar interactions to increase user engagement and interactions with other users. ### Where This Applies - **Video Games:** Video game companies can capitalize on expanding their online games to social media platforms to increase user engagement. - **Social Media:** Social media platforms can partner with video game companies to create immersive social gaming experiences for their users. - **Mobile Apps:** Mobile app developers can work with video game companies to create innovative mobile apps for popular online games. ## Related on Trend Hunter - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Virtual Game Customization Hubs](https://www.trendhunter.com/trends/overwolf.md) - [Life Simulation Metaverses](https://www.trendhunter.com/trends/project-rene.md) - [Analog Life Board Games](https://www.trendhunter.com/trends/sims-board-game.md) - [Social Media Metaverse Projects](https://www.trendhunter.com/trends/the-facebook-metaverse.md) - [Love-Centric Simulation Expansions](https://www.trendhunter.com/trends/lovestruck-expansion.md) - [Social-Focused Childrens Games](https://www.trendhunter.com/trends/dragon-snacks-games.md) - [Inclusive Game Features](https://www.trendhunter.com/trends/the-sims-4.md) - [Professional Social Media Games](https://www.trendhunter.com/trends/linkedin-games.md)