# Mock Election Launch Stunts Electronic Arts Toons Politicians to Promo 'Sims 3' for Consoles By Joanne Lam | Published 2010-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sims-3-for-consoles References: [pocket-lint](http://www.pocket-lint.com/news/32922/the-sims-get-election-fever) & [pocket-lint](http://www.pocket-lint.com/news/32785/sims-3-coming-to-consoles) In promoting the expansion of 'Sims 3' for consoles, [Electronic Arts](https://www.trendhunter.com/trends/ea-sports-app) has decided to tie in the [upcoming election](https://www.trendhunter.com/trends/election-escape) to increase hype. Political party leaders have been morphed into a Sims character as they promote their own campaign. These funny, just-for-laughs mock-ups have definitely been helpful in advertising for both the launch of 'Sims 3' for consoles and the upcoming real-world political election. **Implications** - Pop culture junkies thrive off of seeing political figures being put into a satirical situation. Ideas such as melding popular topics and events, such as an election, with the release of a new product, the producers of the product show a knowledge and greater understanding of the changes society is undergoing. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Satirical Pop Culture:** The use of satirical content involving popular figures creates engaging and shareable marketing campaigns. - **Event Product Integration:** Merging a popular event or topic with the launch of a product can generate buzz and increase brand awareness. - **Cultural Awareness Marketing:** Demonstrating a grasp of current social changes through marketing efforts can resonate with consumers and create a positive brand image. ### Who This Affects Most - **Marketing and Advertising:** Utilizing satirical content and event integration in marketing campaigns can generate buzz and improve brand visibility. - **Entertainment and Gaming:** Integrating real-world events or topics into entertainment products can enhance the user experience and attract a broader audience. - **Political and Social Commentary:** As society undergoes changes, incorporating political and social themes in content can contribute to meaningful conversations and audience engagement. ## Related on Trend Hunter - [Informative Election Games](https://www.trendhunter.com/trends/roblox-3.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md)