# Plant-Based Parmesan Alternatives SimplyV ParmVegan Delivers an Authentic Taste and Texture By Michael Hemsworth | Published 2024-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simplyv-parmvegan References: [retailtimes](https://retailtimes.co.uk/simplyv-launches-parmesan-alternative-parmvegan-on-ocado/) & [simply-v.de](http://www.simply-v.de/en)  [SimplyV ParmVegan](https://www.trendhunter.com/trends/simplyv) is the latest offering from the [plant-based cheese company](https://www.trendhunter.com/trends/boursin-plantbased) that's crafted with taste, texture and versatility in mind to work well for a variety of meals and recipes. The product is characterized by its free-from recipe that contains no dairy, soy, palm oil, preservatives or gluten with a recipe that is primarily made with almonds. The [plant-based parmesan alternative](https://www.trendhunter.com/trends/armored-fresh-grated-kimchi-parmesan) provides the signature tangy, salty flavor of cheese with a freshly grated texture, all without using any milk. Marketing Director Chiara Broeker commented on the SimplyV ParmVegan saying, "Our mission at SimplyV is to make delicious, plant-based alternatives that don’t compromise on taste or quality. With ParmVegan, we’ve created a product that not only satisfies the palate for cheese lovers, but also aligns with our commitment to sustainability and ethical sourcing. Based on research we know the UK are Italian food lovers, so we’d love for ParmVegan to be a fridge staple!” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 27% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sustainable Plant-based Cheeses:** SimplyV's ParmVegan highlights the growing demand for plant-based cheese options that prioritize environmental sustainability and ethical sourcing. - **Free-from Food Products:** Products like SimplyV ParmVegan cater to consumers seeking foods devoid of common allergens and additives, showcasing a significant market shift towards health-conscious options. - **Almond-based Dairy Alternatives:** The use of almonds in ParmVegan underscores a trend of utilizing nut-based ingredients to replicate traditional dairy products without compromising on flavor or texture. ### Who This Affects Most - **Plant-based Food Industry:** SimplyV ParmVegan exemplifies innovation within the plant-based food sector, offering a viable alternative to mainstream dairy products. - **Health and Wellness Industry:** The creation of allergen-free products like ParmVegan aligns with the health and wellness industry's focus on catering to dietary restrictions and promoting clean eating. - **Sustainable Food Production:** ParmVegan's commitment to sustainability and ethical sourcing positions it within the broader movement towards environmentally-aware food production practices. ## Related on Trend Hunter - [Zero-Dairy Parmesan Alternatives](https://www.trendhunter.com/trends/zero-dairy-parmesan.md) - [Almond Cream Cheeses](https://www.trendhunter.com/trends/simplyv.md) - [Versatile Plant-Based Cheese Products](https://www.trendhunter.com/trends/dairyfree-cheese-range.md) - [Plant Milk-Based Cheese Products](https://www.trendhunter.com/trends/vevan-uncreamcheese.md) - [Versatile Vegan Cheese Alternatives](https://www.trendhunter.com/trends/dairyfree-cheese-alternatives.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md) - [Plant-Based Mature Cheddar Cheeses](https://www.trendhunter.com/trends/supreme-cheddarton.md)