# Sustainable Vintage Jeans Ani Wells Launches her Guilt-Free Shopping Platform 'Simply Suzette' By Grace Mahas | Published 2019-06-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/simply-suzette References: [simplysuzette](https://simplysuzette.com/collections/all) Ani Wells, a Toronto-based entrepreneur, recently launched 'Simply Suzette' -- an online boutique for [sustainable and vintage denim](https://www.trendhunter.com/trends/wyse-london-preloved). The company is dedicated to reducing consumers' environmental impact including water consumption, pollution, and toxic chemicals. The brand focuses on giving users a guilt-free shopping experience, where they can buy revamped jeans that are both sustainable and [ethically made](https://www.trendhunter.com/trends/iclothing). The denim is created in ethical factories that [recycle or reuse unused textiles](https://www.trendhunter.com/trends/kisarazu-concept-store). The washing processes using enzyme washing that saves 90% of the water used. Simply Suzette creates one-of-a-kind jeans for women that are altered to stay up to date with current fashion. The website includes a size-chart to allow shoppers to correctly order their denim. Brands featured include Vintage Levis, Toko Nikomu, Triarchy, DL1961, B DENIM, and FIDELITY DENIM. Image Credit: Simply Suzette ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Create a platform for sustainable clothing options, promoting recycling and ethical production. - **Vintage Revival:** Revamp and resell vintage clothing items to provide unique fashion choices. - **Water-saving Technology:** Develop innovative washing processes that reduce water consumption in clothing production. ### Where This Applies - **E-commerce:** Build an online marketplace to connect sustainable fashion brands with conscious consumers. - **Apparel and Fashion:** Introduce sustainable and vintage fashion lines to cater to environmentally conscious consumers. - **Textile Manufacturing:** Implement recycling and reusing techniques in factories to reduce waste in denim production. ## Related on Trend Hunter - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md)