# Free-From Feminine Hygiene Products The 'Simply Summer's Eve' Range Spotlights Botanical Extracts By Laura McQuarrie | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-summers-eve References: [prnewswire](https://www.prnewswire.com/news-releases/summers-eve-launches-new-innovations-and-scents-to-kick-off-summer-season-300655325.html) & [summerseve](http://www.summerseve.com/feminine-hygiene-products/simply-summers-eve) Summer's Eve recently added to its free-from Simply Summer's Eve feminine hygiene product collection, which is focused on providing [intimate care solutions](https://www.trendhunter.com/trends/intimate-serum) for cleansing, refreshing and pH-balancing. Consumers will find the brand's bestselling Liquid Cleansing Wash formula in the collection in a range of scents—like the new Lavender + Chamomile—made with botanical extracts. On the newest Summer's Eve products, Fragrance Development Expert Isabel Ryan notes: "we noticed a growing trend with millennials being attracted to [scents that are inspired by nature](https://www.trendhunter.com/trends/tree-hut-summer-collection) and essential oils." The other products in the Simply Summer's Eve collection include foaming washes and cleansing cloths, which are formulated to be hypoallergenic, gynecologist-tested and [free from harsh chemicals](https://www.trendhunter.com/trends/mrs-meyers-dewdrop), yet effective for removing odor-causing bacteria. Knowing that consumers are looking for highly specialized skincare products with targeted benefits, cosmetic brands are launching intimate care collections for everyday wellness. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Botanical Extracts:** The use of botanical extracts in feminine hygiene products presents an opportunity for brands to tap into the growing trend of natural and plant-based ingredients. - **Free-from Products:** The demand for free-from feminine hygiene products provides an opportunity for brands to create innovative solutions that are hypoallergenic, gynecologist-tested, and free from harsh chemicals. - **Specialized Skincare:** The rise of specialized skincare products for intimate care reflects the consumer demand for targeted benefits and everyday wellness in this category. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can leverage the trend of specialized skincare by introducing intimate care collections to cater to the needs of consumers seeking targeted benefits. - **Feminine Hygiene:** The feminine hygiene industry can capitalize on the demand for free-from products by developing innovative solutions that prioritize hypoallergenic and chemical-free formulations. - **Natural Products:** The use of botanical extracts in feminine hygiene products opens up opportunities for the natural products industry to create innovative and sustainable solutions in this market. ## Related on Trend Hunter - [pH-Balanced Feminine Care Lines](https://www.trendhunter.com/trends/summers-eve.md) - [Intimate Care Travel Kits](https://www.trendhunter.com/trends/intimate-care-set.md) - [Mint-Scented Feminine Washes](https://www.trendhunter.com/trends/mintscented-feminine-washes-waphyto-unveils-the-new-intimate-foaming-wash-i.md) - [Summery Intimate Serums](https://www.trendhunter.com/trends/vipstick-serum.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Vulva Health Capsules](https://www.trendhunter.com/trends/diva.md) - [Summery Skincare Cosmetics](https://www.trendhunter.com/trends/tree-hut-products.md)