# Familiar Free-From Snack Products Simply Snacks is Debuting Four New Product Varieties By Michael Hemsworth | Published 2025-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/113280-pepsico-foods-simply-brand-expands) & [pepsico](https://www.pepsico.com)  These new additions to the [Simply snacks](https://www.trendhunter.com/trends/nkd-line) range have been announced by [PepsiCo Foods](https://www.trendhunter.com/trends/havoc-snacks) as a series of better-for-you products inspired by classic flavors that will satisfy consumers seeking out a decidedly healthier alternative to their favorites. The products in-code the Ruffles Hot & Spicy chips, White Cheddar Nacho Doritos, [Zest](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix) Cool Ranch Doritos and Tostitos Sea Salt. The products are each crafted with the signature format and flavor of their original counterpart, but have a free-from recipe that has no artificial colors or flavors in the mix. This comes in response to consumer demand for snack products that don't skimp on flavor, but also avoid unwanted ingredients. The new Simply snacks are headed to retailers nationwide in the US now and are also available on snacks.com. Image Credit: PepsiCo Foods ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 96% | Activity: 100% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Free-from Flavors:** Consumers are gravitating towards snacks that retain classic flavors while eliminating artificial ingredients. - **Better-for-you Options:** There is a growing demand for snacks that offer familiar tastes with healthier ingredient profiles. - **Clean Label Innovation:** Shoppers are increasingly interested in products with transparent labels that communicate the absence of artificial additives. ### Sectors Adopting This - **Snack Foods:** The snack food industry is seeing a shift toward product lines that emphasize healthier versions of well-loved flavors. - **Health and Wellness:** Within the health and wellness sector, there is an increasing focus on improving dietary offerings without sacrificing taste. - **Consumer Packaged Goods:** Brands in the consumer packaged goods industry are innovating with recipes that prioritize clean labels and exclude artificial components. ## Related on Trend Hunter - [Minimalist Snack Range](https://www.trendhunter.com/trends/nkd-line.md) - [Spicy Free-From Cheese Puffs](https://www.trendhunter.com/trends/simply-cheetos-puffs-spicy-white-cheddar.md) - [Dye-Free Tortilla Snacks](https://www.trendhunter.com/trends/simply-nkd-doritos-nacho-cheese.md) - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Spicy Creamy Protein Chips](https://www.trendhunter.com/trends/tortilla-protein-chips.md) - [Protein-Rich Tortilla Chips](https://www.trendhunter.com/trends/restaurant-style-protein-chips.md)