# NFC-Enabled Haircare Packaging Indola's #SimplySmarter Instantly Connects Stylists to How-Tos By Laura McQuarrie | Published 2017-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/simply-smarter References: [henkel](https://www.henkel.com/press-and-media/press-releases-and-kits/2017-11-07-henkel-launches-nfc-pilot-with-indola-simplysmarter/806504) & [indola](http://www.indola.com/en/home/nfc_technology/nfc_technology.html) Indola's #SimplySmarter line includes three [styling products for the hair](https://www.trendhunter.com/trends/loreal-group) with [NFC-enabled packaging](https://www.trendhunter.com/trends/iqrcode) that instantly connects professional hairstylists to more information about the products. Scanning the NFC tag on the product packaging with a NFC-enabled mobile device directs users to a landing page that offers product information, how-to videos from celebrity ambassadors, as well as a curated [Instagram](https://www.trendhunter.com/trends/babyfirst-brand) feed that is constantly updated to offer fresh and inspiring new looks. The #SimplySmarter line is set to be introduced to 35 countries, making it one of the largest NFC pilots in the beauty care market. NFC tags are being integrated into a variety of packaged goods across multiple categories, making it possible for consumers and professionals like to become engaged in stores, at home and service environments. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Nfc-enabled Packaging:** Packaging with NFC capabilities is becoming increasingly popular in various industries, allowing for direct access to product information and interactive experiences for consumers. - **Professional Beauty Trends:** The beauty industry is constantly evolving, with companies like Indola using innovative technology to provide professional stylists with smarter, more convenient solutions. - **Interactive Product Education:** More companies are utilizing technology such as NFC-enabled packaging to create interactive product education experiences that engage and inform consumers. ### Sectors Adopting This - **Beauty and Personal Care:** Indola's NFC-enabled haircare packaging is a prime example of how technology is being integrated into the beauty and personal care industry to provide better experiences for both professionals and consumers. - **Retail:** The integration of NFC technology into product packaging offers retailers an opportunity to create more engaging, interactive experiences for customers in-store and at home. - **Marketing and Advertising:** NFC-enabled packaging offers companies a unique way to market and advertise their products, allowing them to provide interactive experiences that showcase the benefits and features of their products directly to consumers. ## Related on Trend Hunter - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [NFC-Enabled Suitcases](https://www.trendhunter.com/trends/straw-suitcases.md) - [Scannable Infant Products](https://www.trendhunter.com/trends/sma-nutrition.md) - [Accessible Skincare Gift Branding](https://www.trendhunter.com/trends/nivea-gift-packs.md)