# Color Correction Sunscreens Simply Sheer Daily Sunscreen Aligns Modern Sun Care with TCM By Laura McQuarrie | Published 2024-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simply-sheer-daily-sunscreen References: [newhope](https://www.newhope.com/press-releases/karuna-skin-launches-3-new-sunscreens-focused-on-color-correcting-press-release) & [karunaskin](https://karunaskin.com/products/simply-sheer-sunscreen-glow-booster)  While all of Karuna Skin's three Simply Sheer Daily Sunscreen SPF 40 provide broad-spectrum protection, two deliver color-correcting benefits for those suffering from redness and an uneven skin tone. Alongside an Untinted variety, the brand offers a green-tinged Redness Corrector and a peachy Glow Booster. The brand's [color correction sun care products](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment) provide an alternative to [color-correcting primers](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) and makeup products, making it easier for consumers to invest in skin health first, and beauty second. These plant-powered formulations are infused with revered botanicals from Traditional Chinese Medicine, including [antioxidant-rich goji berry](https://www.trendhunter.com/trends/antioxidantrich-sun-care) and centella asiatica, also known as gotu kola or tiger grass extract. All three Simply Sheer Daily Sunscreen formulas are vegan-friendly, fragrance-free and made without chemical UV filters and more than 1,400 questionable ingredients avoided in EU Cosmetic Regulations. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 59% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Integrated Skin Care Solutions:** Products like Karuna Skin's sunscreen-combination items streamline daily routines by merging sun protection with color correction, appealing to a health-conscious and time-efficient consumer base. - **Botanical-based Sun Protection:** Sunscreens enriched with Traditional Chinese Medicine botanicals, such as goji berry and centella asiatica, cater to a growing market interested in natural and holistic skincare solutions. - **Chemical-free Sun Care:** Vegan-friendly and free from over 1,400 questionable ingredients as per EU Cosmetic Regulations, these sunscreens align with increasing consumer demand for clean, non-toxic beauty products. ### Who This Affects Most - **Beauty and Personal Care:** The integration of color-correcting properties in sun care products presents a unique cross-over between skincare and makeup, targeting beauty enthusiasts looking for multifunctional products. - **Natural and Organic Products:** Utilizing ingredients from Traditional Chinese Medicine reflects a broader trend in the natural and organic sector towards ancient botanical remedies, offering a unique selling point. - **Dermatological Innovation:** Products like these, which prioritize skin health through the use of non-chemical UV filters and vegan-friendly formulations, highlight an evolving focus on advanced dermatological science and clean beauty. ## Related on Trend Hunter - [Green-Tinted Sunscreens](https://www.trendhunter.com/trends/uv-skin-recovery.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Protective Tinted Skincare](https://www.trendhunter.com/trends/tinted-face-care.md) - [Inclusive Tinted Sunscreens](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen.md) - [Brightening Prebiotic Sunscreens](https://www.trendhunter.com/trends/glow-mineral-sunscreen.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Green Tea-Inspired Sunscreens](https://www.trendhunter.com/trends/antioxidantrich-sun-care.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md)