# Low-Fat Roasted Potatoes Chips Simply Roasted Secures Deal With Upscale Supermarket, Booths By Niko Pajkovic | Published 2022-02-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/simply-roasted1 References: [foodmanufacture](https://www.foodmanufacture.co.uk/Article/2022/02/07/simply-roasted-launches-non-hfss-crisp-range-into-booths?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [simplyroastedcrisps](https://simplyroastedcrisps.co.uk/)  Snack brand [Simply Roasted](https://www.trendhunter.com/trends/simply-roasted-duck-hoisin) has partnered with high-end supermarket chain [Booths](https://www.trendhunter.com/trends/elton-zero) to sell its non-high in fat, salt, or sugar (HFSS) potatoes crisps. The deal will see Booths selling the brand's range of [roasted chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage) in 27 stores throughout northern England. Flavors offered by the retailer will include Sea Salt & Cider Vinegar, Black Truffle, Sea Salt, Mature Cheddar & Red Onion. For those unfamiliar, SImply Roasted created chips using a patented roasting process that allows the brand to use whole slices of potatoes while creating crisps that contain 50% fat and 25% less salt than its traditional supermarket counterparts. "This makes them the perfect partner for Simply Roasted crisps with our world-first new crisp cooking process that allows us to deliver all the taste of indulgent crisps while being compliant for HFSS," said Rhys Harvey, Chief Commercial Officer at Simply Roasted. Image Credit: Simply Roasted ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Low-fat Chips:** Opportunity for snack brands to develop healthier chip options by using innovative cooking processes. - **Patented Roasting Process:** Opportunity to patent new cooking processes that can create healthier and tasty snack options. - **Healthier Snacks:** Growing demand for healthier snack options that are low in fat, salt, and sugar provides an opportunity for brands to innovate in this area. ### Where This Applies - **Snack Food Industry:** Opportunity for snack brands to offer healthier options and stand out in the highly competitive snack food market. - **Patent Law Industry:** Opportunity for patent law firms to work with snack brands to protect innovative cooking processes and create a competitive advantage. - **Retail Industry:** Upscale supermarkets can cater to health-conscious consumers by offering healthy snack options and partnering with innovative snack brands. ## Related on Trend Hunter - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Flavorful Low-Salt Snack Chips](https://www.trendhunter.com/trends/tyrrells-lightly-sea-salted.md) - [Roasted Duck Snack Chips](https://www.trendhunter.com/trends/simply-roasted-duck-hoisin.md) - [Crisp Snack Subscriptions](https://www.trendhunter.com/trends/crisp-snack-subscription.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Familiar Free-From Snack Products](https://www.trendhunter.com/trends/simply-snacks.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Tasty Low-Salt Snack Chips](https://www.trendhunter.com/trends/walkers-max-snack-chips.md)