# Roasted Duck Snack Chips Simply Roasted Duck & Hoisin Has a Lower Calorie Profile Than Other Chips By Michael Hemsworth | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-roasted-duck-hoisin References: [foodbev](https://www.foodbev.com/news/simply-roasted-expands-bfy-crisp-offering/) & [simplyroastedcrisps](https://simplyroastedcrisps.co.uk)  The [Simply Roasted Duck](https://www.trendhunter.com/trends/simply-roasted1) & Hoisin snack chips are being added to the brand's product portfolio as its first flavor since its inception to provide consumers with a decidedly flavorful option to try out this summertime. The snack features [sliced potatoes](https://www.trendhunter.com/trends/lays-baked) that have been triple-cooked through roasting rather than frying to impact a crunchier texture with more flavor. The crisps are reported to feature 50% less fat and 25% less salt than alternatives on the market, while also boasting just 93-calories per serving. Marketing Director Ruth Fittock spoke on the Simply Roasted Duck & Hoisin snack chips saying, "At Simply Roasted we are all about creating the best possible tasting crisps, and this new flavour is an exciting addition to our range. We can’t wait for crisp fans to try this new limited edition flavour.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 53% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-calorie Snack Chips:** Opportunity for brands to develop healthier snack options with reduced fat and lower calorie profiles. - **Alternative Cooking Methods:** Potential for innovative cooking techniques like roasting instead of frying to enhance flavor and texture in snack products. - **Limited Edition Flavors:** Demand for unique and exciting flavor variations in the snack industry presents opportunities for limited edition releases. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity for snack food companies to capitalize on the growing consumer demand for healthier alternatives to traditional chips. - **Food Manufacturing Industry:** Potential for innovation in cooking methods and flavor development to create more diverse and healthier snack chip options. - **Marketing and Advertising Industry:** Opportunity to develop marketing campaigns that highlight limited edition flavors and attract snack enthusiasts to try new products. ## Related on Trend Hunter - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Low-Fat Roasted Potatoes Chips](https://www.trendhunter.com/trends/simply-roasted1.md) - [Savory Duck Snack Bars](https://www.trendhunter.com/trends/duck-sticks.md) - [Familiar Free-From Snack Products](https://www.trendhunter.com/trends/simply-snacks.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Sunday Roast Snack Chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Snackable Savory Pancake Kits](https://www.trendhunter.com/trends/pancake-kits.md) - [Tasty Low-Salt Snack Chips](https://www.trendhunter.com/trends/walkers-max-snack-chips.md)