# Value Cannabis Brands Simply Herb Cannabis is Focused on Affordability and No Frills By Laura McQuarrie | Published 2022-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-herb References: [prnewswire](https://www.prnewswire.com/news-releases/awh-launches-simply-herb-a-value-cannabis-brand-301497119.html) & [awholdings](https://awholdings.com/brands/)  Simply Herb is a [value cannabis brand](https://www.trendhunter.com/trends/habitat-by-klutch) and it was created to "address the need for excellent everyday, affordable products suitable for any occasion." Targeting cost-conscious consumers and daily cannabis smokers with lower price points, the easygoing brand catches the eye with clean and simple packaging with no frills. The brand offers flower, pre-rolls, popcorn, and shake options. This new brand joins AWH's [growing portfolio](https://www.trendhunter.com/trends/canopy-growth) and as Abner Kurtin, founder and CEO, says, "Cannabis can better the lives of so many, yet high prices continue to bar value-oriented consumers from being able to reap the benefits of the plant." Within its portfolio, AWH now caters to every kind of buyer with a value brand and a "best" brand ([Ozone Reserve](https://www.trendhunter.com/trends/ascend-wellness-holdings)) and a "better" brand (Ozone.) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Affordable Cannabis Products:** Value cannabis brands like Simply Herb are disrupting the market by offering affordable products for cost-conscious consumers, opening up new customer segments. - **No-frills Packaging:** Cannabis brands are innovating by simplifying packaging and reducing costs, opening up new opportunities to attract customers with clean and simple designs. - **Segmented Cannabis Portfolio:** Cannabis companies like AWH are differentiating their product offerings to cater to every kind of buyer, by offering a value brand, a 'best' brand, and a 'better' brand, tapping into different customer preferences. ### Who This Affects Most - **Cannabis:** The cannabis industry is poised for disruptive innovation as value cannabis brands and differentiated portfolios emerge to cater to new customer segments. - **Packaging:** The packaging industry has an opportunity to innovate by simplifying and reducing packaging costs, while still maintaining brand recognition and customer appeal. - **Consumer Goods:** The consumer goods industry can learn from the cannabis industry's segmentation strategy to target different customer preferences and increase sales through product differentiation. ## Related on Trend Hunter - [Affordable Cannabis Brands](https://www.trendhunter.com/trends/affordable-cannabis-brand.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Ready-to-Roll Cannabis Brands](https://www.trendhunter.com/trends/ready-to-roll-flower.md) - [Colorful Cannabis Brands](https://www.trendhunter.com/trends/colorful-cannabis-brand1.md) - [Carnival-Style Cannabis Packaging](https://www.trendhunter.com/trends/pre-packaged-flower.md) - [Modern Cannabis Branding Initiatives](https://www.trendhunter.com/trends/modern-cannabis-branding.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Botanically Blended Pre-Rolls](https://www.trendhunter.com/trends/botanically-blended-prerolls.md) - [Nostalgia-Branded Cannabis Products](https://www.trendhunter.com/trends/high-90s.md)