# Natural Gelatin Desserts Jell-O's 'Simply Good' Line Blends Gelatin with Real Fruit Juices By Laura McQuarrie | Published 2016-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-good References: [trndmonitor](https://trndmonitor.com/food-news-iconic-jell-o-brand-breaks-the-mold-with-launch-of-new-jell-o-simply-good-product-line/) & [kraftrecipes](http://www.kraftrecipes.com/kraft-jello/products/jello-simply-good.aspx) Jell-O recently launched a new line of [gelatin dessert mixes](https://www.trendhunter.com/trends/winky-paw-patrol-gelatin-cups) called 'Simply Good,' which puts more of an emphasis on ingredients that are clean and simple. Available flavors include classics like Strawberry, as well as fun fusions like Orange-Tangerine and Mixed Berry that combine gelatin with real fruit juices. In addition, the all-new Jell-O Simply Good products boast [no artificial flavors, dyes or preservatives](https://www.trendhunter.com/trends/junkless-drizzled). Alongside Jell-O's Simply Good gelatin mixes, there are also a few [pudding mixes](https://www.trendhunter.com/trends/pudding-pie-filling) in the same line that are also formatted with formulas that boast "good stuff." As more consumers adopt healthier eating habits and scrutinize ingredient lists, it's becoming crucial for brands to reformat unhealthy products and create branding to support a wholesome product image. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredients:** Brands can capitalize on the trend of using clean and simple ingredients to reformat unhealthy products and cater to health-conscious consumers. - **Real Fruit Fusion:** The fusion of real fruit juices with gelatin presents an opportunity for innovation in the dessert industry by offering a healthier and more natural alternative. - **Preservative-free:** By eliminating artificial flavors, dyes, and preservatives, companies can tap into the growing demand for preservative-free products and appeal to health-conscious consumers. ### Industries Being Reshaped - **Dessert Mixes:** Companies that produce dessert mixes can disrupt the market by introducing gelatin and pudding mixes with natural ingredients and no artificial additives. - **Health Food:** The health food industry can benefit by developing clean and wholesome products that align with the rising interest in healthier eating habits. - **Food Branding:** Companies specializing in food branding can create strategic marketing campaigns to position their products as healthier and better-for-you options. ## Related on Trend Hunter - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Fruit-Forward Jelly Snacks](https://www.trendhunter.com/trends/fruit-juice-gels.md) - [Mexican Cuisine-Inspired Puddings](https://www.trendhunter.com/trends/jelloo-pudding.md) - [Carbonated Gelatin Desserts](https://www.trendhunter.com/trends/sparkling-jello.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [Jiggly Fruit Snacks](https://www.trendhunter.com/trends/jiggly-fruit-snacks.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Plant-Based Jelly Snacks](https://www.trendhunter.com/trends/plantbased-jelly-snacks.md) - [Kid-Friendly Jelly Fruit Snacks](https://www.trendhunter.com/trends/dole-kids-jelly.md)