# Snack Cafe Rebrands The Simply Crispy Cafe in Belfast Now Only Serves Potato Chip Sandwiches By Rebecca Byers | Published 2015-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-crispy-cafe References: [buzzfeed](http://www.buzzfeed.com/jobarrow/2015-is-going-to-be-amazing) & [discovernorthernireland](http://www.discovernorthernireland.com/news/Simply-Crispy-worlds-first-crisp-cafe-opens-in-Belfast-A4082) The [Simply Crispy Cafe](https://www.trendhunter.com/trends/simply-roasted1) in Belfast, Ireland, is a restaurant that recently rebranded to incorporate a seemingly nonsensical idea that the owner read on a satirical website. The [Simply Crisp Cafe](https://www.trendhunter.com/trends/simply-roasted-duck-hoisin), formerly the Wee Cafe, is now open for business and serves [35 flavors of potato chip sandwiches](https://www.trendhunter.com/trends/chip-city-cookies-thins-thinwiches). The Simply Crispy Cafe is now a joint venture between the authors of the website and the owner of the now-former Wee Cafe, who got in contact with the original posters to let them know he was interested in giving life to the novelty idea. The reinvented Simply Crisp Cafe is a clever example of incorporating features of a concept that originated online, but garnered considerable interest. The Simply Crisp Cafe is an example of unique, one-off dining experiences that offer something different and nostalgia-driven. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Dining:** Reinvent traditional dining experiences by offering nostalgia-driven and unique concepts, such as themed restaurants and novel food pairings. - **Viral Marketing Campaigns:** Leverage satirical websites and viral marketing campaigns to increase brand visibility and attract new customers. - **Innovative Food Pairings:** Experiment with unconventional ingredients and food pairings to create niche menu items and appeal to adventurous eaters. ### Industries Being Reshaped - **Food and Beverage:** Create new and innovative menu items to appeal to customers looking for unique dining experiences and niche food options. - **Marketing and Advertising:** Use viral marketing campaigns and social media to create buzz and drive traffic to restaurants or cafes. - **Tourism and Hospitality:** Develop dining experiences that cater to tourists looking for unique and memorable dining experiences, providing an alternative to traditional tourist attractions. ## Related on Trend Hunter - [Crisp Sandwich Sommeliers](https://www.trendhunter.com/trends/sandwich-sommeliers.md) - [Hybrid Potato Snacks](https://www.trendhunter.com/trends/mccain-vibes.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-and-heinz.md) - [Low-Fat Roasted Potatoes Chips](https://www.trendhunter.com/trends/simply-roasted1.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md) - [Spicy Sandwich Shop Snacks](https://www.trendhunter.com/trends/hot-pepper-chips.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md)