# DTC Clean Label Chocolates Simply Gum Launches All Natural, No-Frills Chocolate Line, Simply Candy By Niko Pajkovic | Published 2022-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-candy References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2022/01/17/Simply-Gum-expands-into-gummies-chocolate-with-low-key-launches-featuring-clean-labels?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [simplygum](https://www.simplygum.com/)  Simply Gum, a company specializing in plastic-free, all-natural gum, has launched Simply Candy -- a clean label line that currently consists of a new mini chocolate bar product. The release of the new line marks a "low-key" entrance for Simply Gum into the highly competitive candy and chocolate categories. According to the company, the decision to tackle the chocolate industry came as a result of its successful launch of Simply Fruit Gummies in July. Much like its original gum product, Simply Candy will be sold via a direct-to-consumer model from the company's website. In addition, Simply Candy will see the brand continuing its minimalist packaging designs and commitment to simplified ingredient lists. "[Simply Candy] just has four ingredients: it's dark chocolate, it's dates, some roasted peanuts and a little bit of sea salt," creating a "very different flavor," explained Jeannnie Kim, the Vice President of Marketing at Simply Gum. Image Credit: Simply Gum ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean Label Chocolates:** Opportunity to disrupt the traditional chocolate industry with all-natural, simplified ingredient lists. - **Direct-to-consumer Model:** Opportunity to reach consumers directly with a convenient online sales approach. - **Minimalist Packaging Designs:** Opportunity to differentiate products through impactful and eco-friendly packaging designs. ### Who This Affects Most - **Chocolate Industry:** Companies can innovate by offering natural and simplified ingredient lists within the traditional chocolate industry. - **Direct-to-consumer Industry:** Opportunities to disrupt traditional retail by accessing consumers directly through online sales models. - **Eco-friendly Packaging Industry:** Opportunities to gain market share through innovative, minimalist, and sustainable packaging solutions. ## Related on Trend Hunter - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Date-Sweetened Plant-Based Chocolates](https://www.trendhunter.com/trends/bon-appesweet.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Minimal-Ingredient Chocolate Almonds](https://www.trendhunter.com/trends/covered-almonds.md) - [Plant-Based Candy Bars](https://www.trendhunter.com/trends/harken-sweets.md) - [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md)