# Versatile Caramel Alternatives Oterra Releases a New Product Line Called 'Simply Brown' By Kanesa D | Published 2023-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/simply-brown References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24897-oterra-launches-caramel-replacement-solution) & [oterra](https://oterra.com/)  [Oterra](https://www.trendhunter.com/trends/oterra-and-seprify) is launching the 'Simply [Brown](https://www.trendhunter.com/trends/lakanto)' apple-based product range. The collection includes four products: one powder, one liquid, and two pet products. The key feature of this range is its stability, which remains consistent even in demanding environments characterized by high pH levels and elevated temperatures. This makes it suitable for a wide range of applications, including bakery, cereal, snacks, and savory foods. Notably, 'Simply Brown' may be used as a caramel substitute to give products a brown shade without the actual caramelization process. Oterra's Simply Brown range exemplifies the company's commitment to providing innovative and [natural food color solutions](https://www.trendhunter.com/trends/natural-colors-by-prodalim) to the food and beverage industry, catering to the evolving needs of consumers and manufacturers in the sector. Image Credit: Oterra ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 22% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Apple-based Food Color Solutions:** Oterra's 'Simply Brown' range offers a stable and innovative alternative to caramel in a variety of food applications. - **Versatile Color Solutions for Bakery and Snack Foods:** With its exceptional stability, 'Simply Brown' is suitable for a wide range of applications, including bakery, cereals, snacks, and savory foods. - **Natural Food Color Innovation:** Oterra's 'Simply Brown' is an example of the company's commitment to providing natural and innovative food color solutions. ### Who This Affects Most - **Food and Beverage:** Oterra's 'Simply Brown' offers a natural and stable alternative for food and beverage manufacturers looking to replace caramel in their products. - **Bakery:** The stable and versatile nature of 'Simply Brown' makes it an ideal color solution for the bakery industry. - **Snacks:** With its ability to withstand high pH levels and elevated temperatures, 'Simply Brown' provides the snack industry with a flexible and natural color option. ## Related on Trend Hunter - [Carob-Based Cocoa Alternatives](https://www.trendhunter.com/trends/cocoa-alternative.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Cellulose-Based Food Colorings](https://www.trendhunter.com/trends/oterra-and-seprify.md) - [Coated Alt Milk Caramels](https://www.trendhunter.com/trends/cocomels-caramel-bites.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md) - [Creamy Vegan Caramels](https://www.trendhunter.com/trends/plant-based-caramel.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Versatile Caramel Ingredient Ranges](https://www.trendhunter.com/trends/signature-caramels-fillings.md) - [Brown Sugar Coffee Creamers](https://www.trendhunter.com/trends/sown-brown-sugar-oat-creamer.md)