# Rebranded Curvy Fashion Campaigns Simply Be Recently Upgraded Its Site and Its Selection By Riley von Niessen | Published 2018-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/simply-be References: [teenvogue](https://www.teenvogue.com/story/simply-be-new-spring-plus-size-collection) & [simplybe](https://www.simplybe.com/en-us/?utm_source=RakutenMarketing&utm_medium=affiliate&utm_campaign=2116208:Skimlinks.com&utm_content=10&utm_term=UKNetwork&ranMID=42964&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-HJX4Q9J5ENF9qljNSaFetg&utm_source=Affiliates&PROMO=3400&utm_medium=Banner&utm_content=PublisherName) Simply Be, a UK-based curvy fashion retailer that offers sizes 12 through 32, recently [rebranded after consumers criticized](https://www.trendhunter.com/trends/people-will-talk) its choice to use only size 12 models last year, [Teen Vogue](https://www.trendhunter.com/trends/teen-line) reports. Listening to what was said on social media about the topic, Simply Be is back with a fresh line that uses models of different sizes to promote the summery apparel, which is available in sizes 6 through 34. The images that promote the apparel show women in powerful poses, wearing the flattering apparel in front of statement backdrops. In addition to the many [new swimwear styles](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) that the brand released for the summer, there's also plenty of fashion-forward athleisure and festival-ready dresses, onesies and more available online. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Fashion:** By using models of different sizes to promote their apparel, Simply Be is tapping into the growing trend of inclusive fashion and embracing body positivity. - **Social Media Listening:** Simply Be's rebranding efforts demonstrate the importance of listening to customer feedback on social media platforms and making necessary changes to stay relevant in the market. - **Powerful Visual Branding:** Simply Be's use of powerful poses and statement backdrops in their promotional images showcases the trend of visual storytelling and brand identity in the fashion industry. ### Sectors Adopting This - **Curvy Fashion Retailers:** The rebranding of Simply Be highlights the disruptive innovation opportunities available for curvy fashion retailers to cater to a diverse range of sizes and promote body positivity. - **Athleisure and Activewear:** The fashion-forward athleisure and festival-ready styles offered by Simply Be indicate the potential for growth and innovation in the athleisure industry. - **Online Retail and E-commerce:** Simply Be's upgraded website and online selection exemplify the increasing importance of online retail and e-commerce, providing opportunities for further digital disruption in the fashion industry. ## Related on Trend Hunter - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md)